Your manager thinks that New Look should reduce its reliance on manufacturers based in the Far East. You have been asked to research and propose countries to source their ‘Trend’ range from (not core basic products), to enable the company to compete with Boohoo and Missguided.


You are a Senior Manager working at the Head Office of UK based retailer, New Look. The company is facing fierce competition from companies such as Boohoo and Missguided, who are able to design, produce and distribute on-trend garments to their customers in as little as 1-4 weeks. New Look is heavily reliant on manufacturers in the Far East and as a result their lead times are longer.

With reference to the above scenario, your report should evaluate these key questions:
o What are the risks of currently sourcing their ‘Trend’ range from the Far East
o What alternative sourcing routes could be used? (Propose two countries) (Note you can recommend countries that the company already sources from and therefore suggest that sourcing is increased from these locations. )
o What are the challenges of the proposed sourcing routes / what compromises may need to be made?
o Make a final recommendation to your manager regarding the chosen new sourcing route.
Additional Instructions
In order to complete this assignment you will need to read academic and industry sources, drawing on concepts covered in the unit and apply this knowledge and understanding in answering the questions. It is recommended that you use good academic, industry sources and credible media sources.
You are expected to provide a minimum of 10 references.
Please ensure you reference all your sources of evidence using the Harvard system of referencing.
Ensure you are careful about the quality of reference you use, especially for industry and company information.
You should write in a report format:
o Suggested format- Title page, Contents page, Introduction, Main Body (including
recommendations), Conclusion, References, Appendices (only if relevant)
o Use appropriate headings and subheadings
o Write concisely
o Use tables, charts, images where appropriate
o Provide a list of references at the end of your report
o Number your pages
Please ensure you include only your student number on your report.
Length of Report
The word limit is 1,000 words +/- 10% Word count includes subheadings, quotes and in text
citations. It excludes tables, figures, captions, reference list and appendices (Please note tables are good for summarising key points, but use them appropriately –do not just move your discussions
into a table to reduce word count).

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