Video games are now a mainstream form of entertainment

Below is the course summary of the course, please let me know if you have any questions regarding the paper, it has to be picked from one of 4 choices.
Course Summary
Video games are now a mainstream form of entertainment. Look around any New York
subway cart, airport terminal, inner-city internet cafe, or office and you will find people
playing video games. The cumulative global ‘gamer’ audience today totals around 1.5
billion people who play on PCs, consoles, and mobile phones. In terms of revenue, the
size of the global games industry has roughly tripled since the early 2000s and now
represents a $150 billion a year consumer entertainment business.
This is all the more notable because video games have managed to grow during a period
when other more traditional forms of entertainment did not. Media and entertainment
markets like magazines, newspapers, film, and television have all suffered as a result of
the introduction of the internet, the rapid of adoption of smartphones, and, of course, a
grueling recession.
As a result the entertainment landscape has changed dramatically. In particular the shift
away from a product-based business model to games-as-a-service has facilitated a
quadrupling of the overall market size in terms consumer spending. Moreover, the
audience for games has also shifted—no longer the exclusive practice of hardcore
gamers, interactive entertainment has gained mass appeal in the form of social and casual
gaming, on the internet, on consoles, and smartphones. And, finally, the development and
publishing of games has become far more accessible. The game behind the game, in a
manner of speaking, has changed.
In this class, we explore the basic components of the business behind video games. Every
week, we review major current events, will hear from people currently working in the
industry, examine case studies, and discuss the overall business landscape. Central to
each class is the notion that practical business considerations and the design-driven
creative process do not have to be in opposition.

Pick one of the following projects. All final projects should be 5 to 7 pages total,
including bibliography, charts, and an executive summary.
1. Fundraising
Build the business case for a game prototype or concept to be presented to a
possible investor, publisher or partner. The objective of the business plan is to
think through the various steps that make up the process of developing and
launching a game. Your final deliverable should contain the following
components: competitive landscape, cost structure, distribution strategy,
marketing and revenue potential.
2. Emerging market entry: China, Russia, Brazil
As head of strategy of a game publisher, you are expected to present the case to
your CEO and management team whether or not your company should enter one
of these markets. Make the case either in favor of or against this decision based on
a sound, logical argumentation in combination with market data and at least one
case study of another company that did decide to enter one of these markets. You
are free to determine what game type (e.g. mobile, MMO, etc.) your company will
use in this effort.
3. M&A evaluation
Take-Two Interactive (NASDAQ: TTWO) has hired you to perform an evaluation
of their decision to acquire Zenimax/Bethesda. Using publicly available sources
such as earnings reports in combination with what you know about the games
market to make either the case for or against this acquisition.
4. Entering the games market
You are tasked with the assignment to help a team of financial investors that are
part of large, traditional media conglomerate decide on whether or not they should
move into the games market. Make the case either in favor of or against this
decision based on a sound, logical argumentation in combination with market data
and at least one case study of another company that decide to do so. Think beyond
just merely developing or publishing games and provide an overview of the larger
ecosystem to find possible synergies and opportunities