The Diversity Manifesto and Leader Candour .”

Google Memo | Due Saturday, Sept 12, 11:45pm
§ Read “Google LLC: The Diversity Manifesto and Leader Candour .”
§ The setting is present day. Your consulting firm has been engaged by Melonie Parker, Chief Diversity Officer and Director of Employee Engagement at Google to find
ways to restore employee and public trust. Danielle Brown left Google in April, 2019 amid continuing employee unrest. Consider:
§ January 2018. Damore files a class action suit against Google (since settled).
§ February 2018. Employees protest Google’s involvement in Project Maven, an artificial intelligence project for the Pentagon.
§ August 2018. Plans for Google’s censored search engine in China are exposed; employees protest.
§ October 2018.The New York Times publishes investigates Google’s permissive culture, including the protection of 3 male executives accused of sexual
misconduct.
§ November 2018. More than 20,000 Google employees worldwide walk off the job to call attention to sexual harassment, discrimination, and pay inequity at the
company.
§ March 2019. Google forms – and 9 days later disbands – an Artificial Intelligence ethics advisory committee that includes conservative Heritage Foundation
president.
§ April 2019. At a Google town hall, women discuss alleged retaliation after participating in the November 2018 walkout.
§ November 2019. Four employee activists are fired after rally accusing the company of silencing dissent, treating workers poorly, and forming questionable
government relationships.

§ As a first step, Parker has asked your firm to help Google understand best practices in restoring employee and pubic trust after a scandal(s). She wants to make sure
that Google is doing all it can to improve relations with its talented employees, and with broader stakeholders. As you may know, historically, the culture at Google
encouraged employees to act as owners. Employees were “obligated to dissent” if they saw something they disagreed with and were encouraged to “bring their whole
selves” to work rather than check their politics and personal lives at the door.
§ You and your team will be meeting with Google next week to discuss preliminary findings. In preparation for the meeting, and to facilitate a robust discussion, you plan
to send Brown a short memo that clearly and crisply summarizes best practices in regaining employee and public trust before the meeting. She is particularly keen to
hear best practices for improving relations with employees.
§ For this assignment, write a 750 word memo (+/- 10%) to Melonie Parker that explains the 3 most effective actions for rebuilding trust after a crisis. Use a clear, easy to
follow inductive argument. The word count excludes headers and citations. To answer Melonie Parker’s question effectively, you must:
§ Research how companies have responded to loss of employee and public trust after a scandal, as well as any studies that might be available
§ Extract the key success factors for regaining trust that are common across companies and/or are supported by rigorous studies
§ Structure your response inductively, using evidence from your research to support your argument