The Company I chose is Google.
Term Paper: The term paper is a comprehensive semester-long project. Students will complete this
project in the steps described below. Your final project is your major contribution, where you will
exhibit your learning. Students will individually select an organization, assess its managerial
effectiveness and make recommendations to improve its managerial plans and results through the
approaches, principles and methods learning in the class. You are free to choose an organization that
you are familiar with, including an organization you have already started or worked for or you may
also choose a fictitious organization that you want to start sometime in the future.
This project will incorporate important concepts and frameworks introduced throughout the course
and will demonstrate the students’ ability to understand and properly apply these concepts in reallife contexts.
Parameters and guidelines for the term paper are as follows:
• Select an organization, e.g., a corporation, company, firm or association (ideally, an
organization which you have some interest in starting or running) for in-depth analysis of
their management practices.
• The term paper should be at least 1,500 words with at least 3 scholarly references in
addition to your eText for a minimum of 4 total references. Please keep in mind that the
word count requirements point out the minimum amount of effort that should be put into
the paper. Word count isn’t everything because quality of writing and research matters as
well, but it is an indication of the quantity of effort put into the assignment. Note that word
count does not include title, abstract, or reference pages. Not following this requirement
will significantly impact the grade.
• Use scholarly peer-reviewed references rather than websites. Scholarly references are
generally more credible and make a more persuasive argument. Non-academic websites are
not typically recommended for academic writing. While most of the information generally
is correct, it is not always reliable because anyone can change the content, bias is often
present, and it is not peer-reviewed. For example, it’s best not to use news websites,
Wikipedia, investopedia.com, about.com, smallbusiness.chron.com, huffingtonpost.com,
ehow.com, forbes.com, cnn.com, online encyclopedias, or similar non-academic websites.
Articles in these types of websites are written by reporters or individuals who may or may
not be experts in the field, and consequently may have incorrect or biased information.
Instead, it adds much more credibility to use the class eText, other related textbooks, and
peer-reviewed articles, i.e. scholars have analyzed and evaluated the content for accuracy,
quality, and reliability. Be sure to use the university library to help you find these types of
scholarly references. The library has a setting in database searches that allow you to search
for peer-reviewed articles only.
• It is acceptable to use a company website for research, say for example if you are
researching Apple, it’s ok to use www.apple.com to describe their mission, strategy,
financials, etc.
• The Term Paper should be well organized and encompass the above subject and content
guidelines, and an electronic copy of the project should be submitted via Turnitin.
The Term Paper structure is as follows:
9
(This structure is only to help students to get started and think further in this directions.
Students are free to adapt the structure of the research report as they desire.)
1. Background and Context: Discuss type of industry, products/services, and
how organizational vision and strategies have influenced their management.
2. Analysis of current managerial style and organizational culture.
3. Analysis of key terms and principles learned in class and how they relate to
the current status and future goals of the company.
4. Your recommendations for the next 1-2 years of the company. Ensure that
these align with the organization’s vision and values.
5. References – Use at least 3 scholarly references in addition to your eText for a
minimum of 4 total references
project in the steps described below. Your final project is your major contribution, where you will
exhibit your learning. Students will individually select an organization, assess its managerial
effectiveness and make recommendations to improve its managerial plans and results through the
approaches, principles and methods learning in the class. You are free to choose an organization that
you are familiar with, including an organization you have already started or worked for or you may
also choose a fictitious organization that you want to start sometime in the future.
This project will incorporate important concepts and frameworks introduced throughout the course
and will demonstrate the students’ ability to understand and properly apply these concepts in reallife contexts.
Parameters and guidelines for the term paper are as follows:
• Select an organization, e.g., a corporation, company, firm or association (ideally, an
organization which you have some interest in starting or running) for in-depth analysis of
their management practices.
• The term paper should be at least 1,500 words with at least 3 scholarly references in
addition to your eText for a minimum of 4 total references. Please keep in mind that the
word count requirements point out the minimum amount of effort that should be put into
the paper. Word count isn’t everything because quality of writing and research matters as
well, but it is an indication of the quantity of effort put into the assignment. Note that word
count does not include title, abstract, or reference pages. Not following this requirement
will significantly impact the grade.
• Use scholarly peer-reviewed references rather than websites. Scholarly references are
generally more credible and make a more persuasive argument. Non-academic websites are
not typically recommended for academic writing. While most of the information generally
is correct, it is not always reliable because anyone can change the content, bias is often
present, and it is not peer-reviewed. For example, it’s best not to use news websites,
Wikipedia, investopedia.com, about.com, smallbusiness.chron.com, huffingtonpost.com,
ehow.com, forbes.com, cnn.com, online encyclopedias, or similar non-academic websites.
Articles in these types of websites are written by reporters or individuals who may or may
not be experts in the field, and consequently may have incorrect or biased information.
Instead, it adds much more credibility to use the class eText, other related textbooks, and
peer-reviewed articles, i.e. scholars have analyzed and evaluated the content for accuracy,
quality, and reliability. Be sure to use the university library to help you find these types of
scholarly references. The library has a setting in database searches that allow you to search
for peer-reviewed articles only.
• It is acceptable to use a company website for research, say for example if you are
researching Apple, it’s ok to use www.apple.com to describe their mission, strategy,
financials, etc.
• The Term Paper should be well organized and encompass the above subject and content
guidelines, and an electronic copy of the project should be submitted via Turnitin.
The Term Paper structure is as follows:
9
(This structure is only to help students to get started and think further in this directions.
Students are free to adapt the structure of the research report as they desire.)
1. Background and Context: Discuss type of industry, products/services, and
how organizational vision and strategies have influenced their management.
2. Analysis of current managerial style and organizational culture.
3. Analysis of key terms and principles learned in class and how they relate to
the current status and future goals of the company.
4. Your recommendations for the next 1-2 years of the company. Ensure that
these align with the organization’s vision and values.
5. References – Use at least 3 scholarly references in addition to your eText for a
minimum of 4 total references
