Term Paper Company Campbell soup

This is a guidance of term project in MGT 545 (Global Corporate Strategy & Policy). Below are
recommended steps to complete your project. It should be noted that all steps are recommended
but not mandatory. Differently put, if you perceive that your structure is better in addressing the
problem and providing solutions, feel free to follow your own structure. In addition, feel free to
put additional information and arguments if you feel that they are helpful.
Section I: Select and Summarize the Company (10 points)
Each student should choose a company from the S&P 500 list and provide a summary of the
company’s:
(1) Vision – Identify the present vision of the corporation and specify whether it is explicitly
stated or implied.
(2) Mission – Identify the present mission of the corporation and specify whether it is explicitly
stated or implied.
(3) Objectives – Identify the present objectives of the corporation. Both financial and strategic
objectives should be identified, and
(4) Strategies – Identify and present the strategies of the company. Strategies should be presented
in order of their hierarchical significance (corporate-level strategy and business-level strategy).
Section II: Corporate Governance (5 points)
Provide a summary of the company’s governance mechanisms:
(1) Board of directors – Describe the size of the board, the percentage of independent
directors on board, various committees, and the Chairman of Board of Directors.
(2) Top executives – Describe the top management team, including the CEO and other top
executives.
Section III: External Environment Analysis: Opportunities & Threats (15 points)
The external environment analysis should include:
(1) General environment analysis: PESTEL
(2) Industry environment analysis: using Porter’s five competitive forces
a.Threat of new entrants
b.Bargaining power of buyers
c.Threat of substitute products or services
d.Bargaining power of suppliers
e.Competitive rivalry
Note: Rank each on a scale of 1 to 5; 1=Weak; 5=Strong.
(3) Driving Forces – Identify 3 or 4 driving forces outside the control of the firm that can
profoundly change the environment in which the corporation competes.
(4) Competitor Analysis – Cite main competitors with any major threats
(5) Key Success/Failure Factors – Identify the major factors that will result in the success or
failure of any firm in the industry
(6) Industry Attractiveness – Describe how attractive the industry is.
Section IV: Internal Organization Analysis: Strengths & Weaknesses (15 points)
The internal organization analysis should include:
(1) Corporate Structure – Identify the present corporate structure and provide an
organizational chart. The summary of corporate structure should discuss decision-making
authority (centralized or decentralized). When presenting the organizational chart,
describe the form of the organizational structure (e.g., M-form, functional etc).
(2) Corporate Resources – Describe the strengths and weakness of each function:
a. Marketing – Review marketing and analyze the strengths or weaknesses.
b. Finance – Describe financial resources and provide a summary of financial ratios,
at least including liquidity (e.g., current ratio), profitability (e.g., Return on
Investment, and Return on Equity), Leverage (eg., Debt to Equity Ratio), Others
(e.g., Price/Earnings Ratio)
c. Operations – Analyze operational management and describe the strength or
weakness related to HR, Quality Management, Process and Capacity Design,
Location, HR, Supply Chain Management, Inventory, and
Reliability/Maintenance
(3) Summary of Internal Factors: Identify any of core competencies
Section V: Analysis of Strategic Factors (20 points)
After having a SWOT analysis, re-asses the company’s current strategies. Identify two major
strategic issues that could destroy the company if not addressed appropriately. Explicitly list the
issues and each issue should begin with a question in the form “How will Company XX
specifically address issue YY?”. These strategic issues may be caused by the new emerged
opportunities/threats or the company’s intention to build its strengths or mitigate its weaknesses.
This section of analysis should include:
(1) A summary of SWOT analysis;
(2) A brief review of Vision, Mission, and Objectives, addressing whether and how to
modify if necessary;
(3) An explanation of two strategic issues identified;
(4) An analysis of each strategic issue’s antecedents and consequences if the issue is not
solved.
Section VI: Strategic Alternatives and Recommended Strategy (20 points)
Based on strategic issued identified in the previous section, list strategic alternatives on:
(1) Corporate strategies (at least two);
(2) Business strategies (Generic Strategies or Competitive Strategies).
Provide justification for the recommended corporate-level and business-level strategies.
Section VII: Implementation (10 points)
Briefly assess three of the following components of implementing strategy:
(1) Installing Support/Control Systems to Carry out Strategic Roles
(2) Trying Rewards to Achievement of Key Strategic Targets
(3) Shaping Corporate Structure to Fit Strategy
(4) Building an Innovative/Entrepreneurial Organization