technical characteristics or change in service delivery

Dear Jack,

Thanks for the following point:

The customers stated and unstated needs, often termed as the voice of the customer determine the technical characteristics to be included in a product to meet the customers expectations.

Can you please find an example where a company have reported amending technical characteristics due to customer feedback. Or have you personally experienced something similar as a consumer or an part of an organisation. The amendment could be both technical characteristics or change in service delivery. It would be useful to know what evidence there was of the customer feedback.

regards,

Mohammad.

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Added on 06.04.2016 14:44
Supporting or refuting a colleagues claims of the key elements of the design tools, such as QFD, with evidence from the literature and/or your prior experiences.
Offering a strategy for how a colleagues organisation may make more strategic and effective use when designing new products or services.
Extending the discussion into new but relevant areas of value regarding economic, ergonomic, aesthetic and technical design.

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