strong global presence

Strengths:
 It is a brand that has a strong global presence
 The company has a large fleet of riders and vehicles at their service and regulations
related to taxi services do not apply to them as such they can charge prices different
from taxis.
 Since the drivers of the company are not full-time the company hold no
responsibilities towards the employees in the service
 Since the drivers are not direct employees of the company the overall operational cost
for the company is lower.
 Competition for the company in the industry is quite low with one of their major
competitors being Lyft. (Analysis, 2015)
Weaknesses:
 Considering the lower operating cost and capital require the business model can be
easily replicated.
 Considering that the drivers of the company are not directly under the company the
relationship between the two entities is questionable so the loyalty can be considered
to be low.
 Since there is not many ways to build a strong connection and relationship with the
customers the encouragement to stay with the company isn’t high.
 Concerns have also been brought up regarding privacy as the company records where
the customers are picked and dropped. (Analysis, 2015)
Opportunities:
 Considering the time to wait for a taxi and the prices there is dissatisfaction with the
public transport related to taxi as such the company can capitalize on it.
 The company can expand into other geographical regions to exploit lower cost and
other benefits.
 Can increase the number of drivers within their fleet to exploit their growing
popularity and reduce time that customers have to wait for their drivers which will
greaten their appeal.
 Adapting to newer technology like electric cars will help them reduce operating costs
as they are cheaper and offer access to a different market segment that prefers these.
 They can also expand into providing services for hospitals and schools as a
transportation service to expand their business model. (Analysis, 2015)
Threats:
 Germany has regulations which ban the company from operating in the country and as
such similar regulation in other countries can also hinder their operations.
 Since there a various substitutes and competitors coming into the market the overall
prices will decrease across the market due to the increasing supply which would lead
to decrease in profits.
 Cars that are self-driving such as google car and other which have been coming up
could pose a competition for the company. (Analysis, 2015)

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