It is a brand that has a strong global presence
The company has a large fleet of riders and vehicles at their service and regulations
related to taxi services do not apply to them as such they can charge prices different
Since the drivers of the company are not full-time the company hold no
responsibilities towards the employees in the service
Since the drivers are not direct employees of the company the overall operational cost
for the company is lower.
Competition for the company in the industry is quite low with one of their major
competitors being Lyft. (Analysis, 2015)
Considering the lower operating cost and capital require the business model can be
Considering that the drivers of the company are not directly under the company the
relationship between the two entities is questionable so the loyalty can be considered
to be low.
Since there is not many ways to build a strong connection and relationship with the
customers the encouragement to stay with the company isn’t high.
Concerns have also been brought up regarding privacy as the company records where
the customers are picked and dropped. (Analysis, 2015)
Considering the time to wait for a taxi and the prices there is dissatisfaction with the
public transport related to taxi as such the company can capitalize on it.
The company can expand into other geographical regions to exploit lower cost and
Can increase the number of drivers within their fleet to exploit their growing
popularity and reduce time that customers have to wait for their drivers which will
greaten their appeal.
Adapting to newer technology like electric cars will help them reduce operating costs
as they are cheaper and offer access to a different market segment that prefers these.
They can also expand into providing services for hospitals and schools as a
transportation service to expand their business model. (Analysis, 2015)
Germany has regulations which ban the company from operating in the country and as
such similar regulation in other countries can also hinder their operations.
Since there a various substitutes and competitors coming into the market the overall
prices will decrease across the market due to the increasing supply which would lead
to decrease in profits.
Cars that are self-driving such as google car and other which have been coming up
could pose a competition for the company. (Analysis, 2015)
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