Public Relations Management Report: Australisa’s commbank stakeholdes, issues and public

The assessment is student report for public relations management. All existing academic definition of the report must from a public relations perspective.
INSTRUCTIONS:
1 Uk English ,2000 words (excluding abstract, reference list, and non-marked appendices) ,APA 6th eithion.
2 Commonwealth Bank (CommBank) facing reputational damage after AUSTRAC launched a money laundering court case against it. You work for the Commonwealth Bank.
Backround : https://www.economist.com/news/finance-and-economics/21726087-its-intelligent-deposit-machines-were-used-laundromats-criminals
You will be marked on your ability to demonstrate the following, so please use this checklist to make sure you have addressed these requirements:
I give the definition in the table. Please use it .
You will be marked on your ability to demonstrate the following, so please use this checklist to make sure you have addressed these requirements:

Knowledge of stakeholders will be evaluated (out of 30 marks)by how well you discuss:
 An existing academic definition of stakeholders from a public relations perspective. Stakeholder: person or group that relates to an organization through its potential impact on the organization’s mission and objectives.(Rawlins,2006)
 The importance of stakeholders to organisations in general.
 The identification of your organisation’s stakeholders.
The importance of these stakeholders to your organisation.

 You analyse in depth a justified choice of an existing scholarly definition of stakeholders from a PR perspective, and integrate this definition into an analysis of why stakeholders matter to organisations generally, supported by multiple contemporary examples.
 You apply this definition closely and comprehensively to your case to identify your organisation’s stakeholders and clearly explain why they matter to your organisation
 Knowledge of issues will be evaluated (out of 30 marks)by how well you discuss:
 An existing academic definition of public relations issues, and demonstrate its relevance to your chosen case. A public relations issue is a subject on which there are:
1.Two or more strongly opposing arguments, 2 emotional involvement of many people,and 3 concern that the decision will have an impact on people’s lives.(don’t worry about this reference)
What the issue is from a public relations perspective.
 The significance of organisation to issue and vice versa.
Knowledge of publics will be evaluated (out of 30 marks)by how well you discuss:

 An existing academic definition of publics and apply it to identify your organisation’s publics in relation to this issue. A public is a group of people that shares a common interest vis-à-vis an organization,recognizes its significance and sets out to do something about it .(Dewey 1927)
The order of priority of these publics.
The connection between these publics and your organisation in relation to this specific issue.
Technical elements (punctuation, grammar, referencing, structure) will be evaluated (out of 10 marks) by the following:

 How closely the assignment follows the report format requirements (including word limit)
 AND
 The number of technical errors on any one page (including the correct use of APA referencing).