Product – Cosmetics

Kylie Cosmetics, specifically the lip kit as the product.

Focused Discussion

1. Describe the differences between a supply chain and a marketing channel of distribution.
2. Describe distribution structures that can be employed to distribute goods.
3. Explain why the different types of marketing channels might be employed.
4. Clearly describe a couple of ethical issues surrounding the distribution of goods.
5. Explain the differences between the concepts and processes of retailing and wholesaling.
6. Explain the major differences between B2B and B2C marketing channels of distribution.
7. Explain the relevance of the Wheel of Retailing in today’s business environment through the use of at least one example.
8. Define atmospherics. Explain the degree to which atmospherics impact retail as well as wholesale environments, and how you perceive online retailing has impacted the importance of atmospherics.
9. Explain how some products have been significantly influenced by the expansion of the Internet and social media.

Product/Organization Discussion

1. What is the difference between the supply chain and the marketing channel of distribution relative to the product you selected? Explain the manner by which your selected product is distributed to the targeted consumers by describing the channels of distribution that are used.
2. Describe an ethical issue surrounding the distribution channels associated with your selected product. What are the differences between retailing and wholesaling in the industry that produces the product you have selected for our discussion this week?
3. Do you consider your selected product to be distributed via B2B, B2C, or both types of marketing channels of distribution and how do you perceive these channels to operate?
4. What impact might the Wheel of Retailing have on the marketing of the product you selected?
5. What impact does atmospherics have on the marketing of the product you selected?
6. In what ways does the distribution of tangible and intangible products differ when it comes to Internet product distribution? Please provide specific examples to support your position.