Presentation Plain
Management theorist Edgard Schein identified three levels at
which the culture of an organisation manifests;
Artefacts: – ‘all the phenomena you would see, hear and feel
when you encounter a new group with an unfamiliar culture’
(Schein, 2010; 23)
Espoused Values: – strategies, goals, justifications, (e.g.
mission& vision statements)
Basic Underlying Assumptions: – Unconscious, taken for
granted beliefs, perceptions, thoughts and feelings
Rationale As Schein says, ‘the forces that are created in social and
organizational situations deriving from culture are powerful. If
we don’t understand the operation of these forces, we become
victim to them’ (2010; 7)
Task Choose an organisation. Chose an industry you have not use
for your first assignment, last term.
As far as your position outside of an organisation allows you to,
you are to undertake a wide-ranging analysis of the culture of
an organisation, including a review of the inputs and outputs of
their innovation processes (Tidd & Bessant, 2016;631) and
present these as a group to your tutor in your Week 4
seminars.
Your task is to make an extensive analysis of the organisational culture of your
chosen organisations using Tid & Bessant (2015) and Schein (2010) theories and
present these as a group using ppt.ASSIGNMENT 1 Project Brief (1 of 3)
PEOPLE & CULTURE
MGT5A9 Creativity & Innovation in Organisations
January 2019 – April 2019
Deliverables
+8 .ppt slides to be presented in the seminars during Week 4 (Mon 11th
to
Friday 15th February)
Group presentation in Seminar Week 4
Assessment See Module Learning outcomes on Blackboard
Tutorials Your seminar tutor will support you in group tutorials Week 3
Submission Load .ppt to Blackboard Week 4 23:59 Friday 15
th February
References
Cecil (2013) Edgard Schein: Organizational Culture and Leadership [online] at
https://thehypertextual.com/2013/01/17/edgar-schein-organizational-culture-andleadership/ [accessed Monday 30.01.18]
Katzenbach, J, Oelschlegel, C & Thomas, J (2016) 10 Principles of Organizational
Culture [online] at https://www.strategy-business.com/article/10-Principles-ofOrganizational-Culture?gko=71d2f [accessed Monday 30.01.18]
Renando, C (2016) Organisational culture defined, courtesy of Edgar Schein [online]
at http://www.sidewaysthoughts.com/blog/2010/11/organisational-culture-definedcourtesy-of-edgar-schein/ [accessed Monday 30.01.18]
Schein, E (2010), Organizational Culture & Leadership, 4
th Ed, Jossey-Bass, San
Francisco
Tidd & Bessant, (2016) Managing Innovation, 5
th Ed, Wiley Chichester
Valuebasedmanagement.net (n.d) Analysing Organizational Culture: Summary of the
3 levels by Schein [online] available at
http://www.valuebasedmanagement.net/methods_schein_three_levels_culture.html
[accessed Monday 30.01.18
