Allow employees to work remotely; this would allow for a larger labor pool to select from and employers could attract candidates from outside of their rural region.
Offer relocation/sign-on bonus
Actively promote the community and introduce them to community members to build relationships
Provide incentives to those willing to uproot their families and relocate to the rural town
Offer competitive salary and attractive benefits packages to make the move worth their while
Their location is also a weakness when it comes to potential sales. Although they provide goods and service to local businesses, the majority of the businesses in their industry are located outside of their geographical area. Some customers award the job to competitors who are closer to them. A few ideas are listed below provided by Forbes.com to help strategize this issue:
Update the Company’s website, let the product sell itself and deter the customer from having thoughts of going elsewhere
Promote the Company’s combined expertise and years of service
Build relationships with similar Companies in locations throughout the geographical locations the Company serves to be able to utilize as sub-contractor’s or service technicians which would decrease downtime for the customer
Rely on online ratings
Serving nationally and world-wide comes with challenges such as additional taxation requirements and reporting taxes to multiple jurisdictions.
The Company should develop internal processes to track their sales by location
The Company should consider utilizing third party applications such as Avalara to streamline their sales tax requirements. Programs such as Avalara, which is an automated sales tax program, boasts affordability and can connect to the Company’s ERP for streamlined reporting. Tax automation software’s are also beneficial because they require full compliance from their customers which in turn reduces the risk of sales tax audits (Avalara, n.d.).
5 Tips for Recruiting Big Talent to Small Towns. Hiringthing.com (n.d.) Retrieved on December 2, 2021 from https://www.hiringthing.com/recruiting-big-talent-to-small-towns/
Lesonsky, Rieva. 10 Great Ways to Attract New Customers to your Small Business. Forbes.com (2020, February 8). Retrieved on December 2, 2021 from https://www.forbes.com/sites/allbusiness/2020/02/28/attract-new-customers-small-business-tips/?sh=45a403b44d1a
Avalara: Tax Compliance Done Right. Avalara.com (n.d.). Retrieved on December 2, 2021 from https://www.avalara.com/simplify/en/avatax/avalara-brand.html?gclid=Cj0KCQiA-qGNBhD3ARIsAO_o7ynpwyv6pEWucacaainBcu_noDBzOKxTs51ylmc5SNqXfBtHL3TK_AgaAl2PEALw_wcB&CampaignID=7015a000001SagVAAS&utm_source=paid_search&utm_medium=gppc&ef_id=Cj0KCQiA-qGNBhD3ARIsAO_o7ynpwyv6pEWucacaainBcu_noDBzOKxTs51ylmc5SNqXfBtHL3TK_AgaAl2PEALw_wcB:G:s&s_kwcid=AL!5131!3!506618466362!e!!g!!avalara&gclsrc=aw.ds&&lso=Paid%20Digital&lsmr=Paid%20Digital
Lowest bid suggested – $2.84
