Operations and Digital Business in Context – the case of Amazon

ASSESSMENT TITLE Operations and Digital Business in Context – the case of Amazon

Assessment task: Explore the following organization and discuss the scope and planned improvements of its operations function. Then clearly indicate how the organisation intends to improve the way it delivers the service through the use of digital technologies. Discuss the potential challenges and implications in supply chain management and operational strategy. Concentrate your ideas on the theories around supply chain, performance objectives, and operational capability within the digital economy.

The assessment provides the opportunity to demonstrate what you know and understand about the following areas of operations focus:

• The management, transformation and improvement of operations in the digital economy
• The efforts made by organizations to develop technical and digital capability that enables greater capacity and operations improvement
• The significance of the internal and external system and the role of supply chain management in bringing about the operational improvements

You need to demonstrate understanding of how organizations effectively manage
the range of operational functions and supply chain in an evolving business context. Additionally, reflect on operations principles and make informed suggestions using theories/models and applied practices with the support of academic sources.

ASSESSMENT STRUCTURE

The report should be logically structured, making use of headings/sub-headings and paragraphs. Remember to spell check, grammar check and proofread.

The word limit is 2000 words (maximum) (excluding title page, Executive Summary, table of contents, diagrams, tables, figures, reference list and appendices)

Format: PDF or Word file, page numbers, 1.5-line spacing, normal margins, Arial/Times Roman 12-point font

Assessment title: DEF/REF Supply Chain, Operations Management & Digital Business AS1

The report should have a suitable structure and may follow the recommended structure:

• Title Page (state the title, and the word count)
• Disability Statement (if applicable)
• Executive Summary
• Table of Contents
• Introduction
• Main Body
• Conclusions/ Recommendations
• References
• Appendices (optional)

MARKING CRITERIA:

Assessment General Threshold Criteria (level 5)

80-100 An outstanding piece of work: All assessment criteria have been met at an exceptionally high standard

• Shows independent reflective thought in relation to task.
• Demonstrates exceptional critical analysis of theories, practices, and frameworks.
• Analyses concepts and principles that inform the work.
• Analyses wider context and implications for practice/subject.
• Synthesises research across a range of sources.
• Demonstrates exemplary communication excellent presentation of format used.

70-79 An excellent piece of work: All assessment criteria have been met at a high standard.

• Demonstrates critical and reflective analysis of theories, practices, and frameworks from the module.
• Applies a range of competing concepts and principles.
• Analyses wider context and implications for practice/subject.
• Provides evidence of substantial research across a range of sources.
• Communicates effectively with excellent presentation of format used.

60-69 A good piece of work: All assessment criteria have been met at a good standard.

• Analyses theories, practices and frameworks presented on the module.
• Applies key concepts and principles reflectively.
• Identifies important aspects of wider context and implications for practice/subject.
• Undertakes own research and evaluation of sources to inform enquiry.
• Communicates effectively using appropriate format and presentation.

50-59 A sound piece of work: All assessment criteria have clearly been met.

• Uses appropriately theories, practices and frameworks presented on the module.
• Demonstrates clear understanding and reflection on key concepts and principles.
• Demonstrates limited understanding of wider context and implications for practice/subject.
• Undertakes own research to inform task/enquiry.
• Communicates work using appropriate format with some weaknesses of presentation.

40-49 An adequate piece of work: All assessment criteria have just been met.

• Describes accurately a range of theories, practices and frameworks presented on the module.
• Demonstrates adequate understanding of key concepts and principles.
• Undertakes additional research from sources provided within the module.
• Communicates work using appropriate format with some weaknesses of presentation.

30-39 FAIL: An inadequate piece of work: One or more relevant assessment criteria are not met

• Describes theories, practices and frameworks presented on the module with some weaknesses/omissions.
• Applies key concepts/principles with some weaknesses.
• Uses a minimal amount of relevant information provided within the module.
• Communicates using appropriate format with significant weaknesses in presentation.

0-29 FAIL: A poor piece of work: Most of the relevant assessment criteria area not been met.

• Describes theories, practices and frameworks presented on the module with significant inaccuracies and/or misunderstandings.
• Demonstrates omissions and very limited understanding of key concepts and principles.
• Uses insufficient/inadequate information sources.
• Communicates ineffectually with a very poor standard of presentation