(Introduction, Problem, Implications, Analysis, Conclusion)
1. Introduction: Introduce the company—what are they and what do they do? What is its
history? How did they develop? How are they structured (multi- domestic, truly global, etc.)?
2. Problem: What problem(s) did the businesses face and what were theprimary causes? What
additional factors affected the situation? How did the businesses work to solve the problem(s)?
Were the businesses successful in solving the problem(s)? Why or why not?
3. Implications: What are the potential implications of the issues the companies faced? In
other words, how did (or how will) the problem impact thebusinesses?
4. Analysis: How can the theories and concepts we have learned in class beapplied to or explain
the situation?
5. Conclusion: What is the international outlook for the company’s future (if you do not
think your company will expand internationally, you must give a reason why using the
concepts we have studied this semester.)
6. References Page (One page in addition to your 4-5 page essay writing requirement and
the two page written summary requirement for students choosing option b above): List
each of the sources you used to write your paper at the end of your paper. This page does not
count as a page of written text.
You will need to use a wide variety of sources in this paper. You can use any of the following
sources (sources are not necessarily limited to this list, but you should only use REPUTABLE
sources): books, journal articles, news articles, and company websites. You should rely on a
diversity of sources, and every claim you make in the paper should be cited.

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