Marketing Observation
For this discussion, you will need to conduct some observational research. You can either choose to observe behaviors’ of others, do some basic coding of these behaviors or you can observe and track your own behaviors. If you decide to observe others, you will need to do it in a public place, such as a park or street. You can track basic demographic data on consumers and their consumption behaviors. For example, you may want to observe how many people eat lunch in a park and which take-outs (e.g., McD’s, Subway, etc.) they bring. You will need to record what they bring, their approximate age, gender, etc. You can probably do similar observations in a coffee shop or a restaurant. The observation should last at least an hour. If you decide to track your own behavior, you should do it over a three-day period. You can either use or do not use any existing apps (e.g, FitnessPal, Fitbit). Regardless of what you do, your post should include:
a) basic description of your observation and findings
b) what surprised you in your findings
c) what conclusions you can draw for the firms relevant to the behavior you observed.
Please listen to the following TedTalk to get additional information on how ubiquitous observation and research have become in our lives
