Marketing management

Project description
You are going to write a brief summary about a lecture you have attended this term in your subject.
Nb. You need to mention source literature in your essay; either refer to some of the sources mentioned in the lecture, or mention a related source you have read. You will need a bibliography/references section at the end of your writing.
Make sure you make notes during the lecture, and write up a brief summary for a general reader who has no prior knowledge of the topic. This means you may need to explain the context or meaning of certain things so that your reader will understand what you say. This first part of your writing should aim to describe and explain the content of the lecture.
The second part of your writing should evaluate the lecture. Your evaluation could cover a number of different points, such as: Your own reaction to the lecture in terms of interest and relevance. Your own reaction to the lecture in terms of understanding. How the lecture fits in with the course as a whole (previous or following lectures and/or any connected seminars). How the lecture fits in with the assessment for this course module. What reading or useful sources the lecture introduces, and what follow up action you intend to do based on what you heard in the lecture. Whether you have more questions now (than answers) having heard the lecture.
Think about writing 4 8 paragraphs: a brief introduction; 1 – 3 main paragraphs covering the lectures content, and; 2 3 paragraphs giving an evaluation; a final short conclusion. Write 500 words Submission deadline: week 10

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