marketing communications

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ADDENDUM | © 2018 YOUNG RABBIT PTY LTD, AUSTRALIAN PACIFIC COLLEGE
BSB52415 DIPLOMA OF MARKETING AND COMMUNICATION & 10118NAT DIPLOMA OF SOCIAL MEDIA MARKETING
MARKETING COMMUNICATION PLANS _V1.7
ASSESSMENT 1
Course Name
BSB52415
Diploma of Marketing and Communication
10118NAT
Diploma of Social Media Marketing
Subject/module Marketing Communication Plans
Assessment method Written or Oral Questions
Weighting 50%
Units of Competency
BSBMKG523
Design and Develop an Integrated Marketing
Communication Plan
Instructions
1. Assessments should be completed as per your trainer’s instructions.
2. Assessments must be submitted by the due date to avoid a late
submission penalty.
3. Plagiarism is copying someone else’s work and submitting it as your
own. You must write your answers in your own words and include a
reference list. A mark of zero will be given for any assessment or part of
an assessment that has been plagiarised.
4. You may discuss your assessments with other students, but submitting
identical answers to other students will result in a failing grade. Your
answers must be yours alone.
5. Your trainer will advise whether the assessment should be digitally
uploaded or submitted in hard copy. Assessments that are digitally
uploaded should be saved in pdf format.
6. You must attempt all questions.
7. You must pass all assessments in order to pass the subject.
8. All assessments are to be completed in accordance with WHS regulatory
requirements.13
ADDENDUM | © 2018 YOUNG RABBIT PTY LTD, AUSTRALIAN PACIFIC COLLEGE
BSB52415 DIPLOMA OF MARKETING AND COMMUNICATION & 10118NAT DIPLOMA OF SOCIAL MEDIA MARKETING
MARKETING COMMUNICATION PLANS _V1.7
ADDENDUM | © 2018 YOUNG RABBIT PTY LTD, AUSTRALIAN PACIFIC COLLEGE
BSB52415 DIPLOMA OF MARKETING AND COMMUNICATION & 10118NAT DIPLOMA OF SOCIAL MEDIA MARKETING
MARKETING COMMUNICATION PLANS _V1.7
Assessment 1
Written or Oral Questions
Complete the following individually
Answer each question in as much detail as possible, considering your
organisational requirements for each one.
All answers will vary depending on the learner and the organisation they work
for but the learner should be able to answer each question competently.
1. How are economic, social and industry trends relevant to the choice of
appropriate media options? (6 marks)
2. What is the relevant legislation for the following:
a. Anti-discrimination (2 marks)
b. Consumer protection (2 marks)
c. Copyright (2 marks)
d. Ethical principles (2 marks)
e. Fair trading (2 marks)
f. Privacy (2 marks)
g. Trade practices? (2 marks)
3. What are the main principles of consumer behaviour?
4. What influences buyer behaviour? (3 marks)
(3 marks)
5. List the range of marketing communication options which you could use.
(4 marks)
6. Explain how you would use marketing communication options for 2 different
markets. (4 marks)
7. Explain the range of media vehicles for marketing communication options
(6 marks)
Assessment 1 Total Marks – 40
Notes:
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