Marketing

Product Marketing Plan

The Product Marketing Plan allows you to select a single product and make an adapted version of that product or create your own product and write a plan explaining how you will market it. For an example of a company’s marketing plan, you can refer to pp. 61-65 in your textbook. I HAVE ATTACHED THE PAGES OF THE TEXTBOOK. There are student samples in the Course Resources. The NU Library has put together some resources for you to learn more about market plans in the enclosed video:

“Marketing Plans” (2:52) – Video Link
Your plan will include the following sections:

Executive Summary
Situation Analysis
SWOT/TOWS
Marketing Strategy
Marketing Promotions/Tactics
Financials
Controls
References

Your paper will be 7-8 pages (and perhaps longer) and explain your product and the other 4 P’s: promotion, place and price. You will have feedback from Week 3 draft in order to complete in Week 4. Original work is expected. Grammar and spelling will be graded also.

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