Review the articles by Scott and Patel on blog headlines and subheadings. These are in your required readings section for this week and re-posted here for your convenience.
Patel, N. (2019, June 16). Subheadings: What they are & how to craft great ones [Blog post]. HubSpot. https://blog.hubspot.com/marketing/craft-subheadlines-click
Scott, R. (2019, June 24). 13 types of blog headlines that’ll get you more traffic [+ examples] [Blog post]. HubSpot. https://blog.hubspot.com/marketing/types-of-blog-headlines
Next, identify a blog post you enjoy—include the reference as a source.
Now, analyze and “grade” your chosen blog post using both Scott and Patel’s criteria for blog titles and subheadings. How well did each blog post author do compared to the criteria? What could s/he do better?
How has this exercise changed how you view blogs?
Your well-written paper should be 2-3 pages in length, not including the required cover and reference pages.
Discuss and reference concepts taken from the assigned textbook reading and relevant research.
Support your paper with at least three scholarly references (one of which includes the textbook (https://marcussheridan.com/wp-content/uploads/2019/08/TAYA2_Teaser.pdf))
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