Marketing

Objective:
To give students an opportunity to apply specific event marketing concepts/theories to a ‘real
life’ company/industry.

Organization:
Students will complete this assignment individually after selecting a Convention Centre event (one of three listed below) and applying course material related to Chapter 4 and 5.

Format:
⦁ Word document, maximum of 750 words (please use word count) Also, if not in word doc,and/ or not openable, please understand that I will need extra time to either contact you to re-load your file or I may have to re-format. In either case this will result in a mark deduction of 10%.
⦁ 1.5 line spacing, 1” margins, 12 pt Font, WRTTEN IN THIRD PERSON.
⦁ Include an introduction, conclusion, intext APA citations and APA References (References not included in 2-page count). Make sure you paraphrase when necessary.
⦁ Be sure this paper is your own work; as a guide work from other sources to a maximum of 15%, this means at least 85% is your own work. Include a screen shot of your Turnitin Result showing 15% tolerance or better in the Appendix. Edit until you reach threshold before Moodle Submission.
⦁ Your paper must adhere to the University plagiarism guidelines Information about how to avoid plagiarism by proper documentation of sources is available in the Writing Centre and is published on the University website in the University Policies page.
⦁ Up to 30% may be deducted on written portions of assignments for improper use of grammar, referencing, punctuation, spelling/syntax, and for not abiding by the above set guidelines. If you need help please visit the writing centre: http://www.capilanou.ca/writing-centre/ (there is now an electronic submission option)
⦁ Grading: Paper will be graded on content, feasibility, creativity, English and presentation and according to the grading rubric on moodle.
⦁ All papers must be submitted to Turnitin prior to uploading on Moodle. Your paper can be no more than 15% copied on the Turnitin score. Revise until you reach this tolerance level or lower.

Date due: Refer to date on Moodle Calendar. Upload to moodle only. Late papers accepted at 10% mark deductions up to a maximum of three days past the due date after which time no late papers will be accepted.

Project: The company/industry that will be studied is:
Industry: Special Events
Venue: Vancouver Convention Centre
https://www.vancouverconventioncentre.com/events

Each student will:
Select one of the Spring 2020 events to be held at the Vancouver Convention Centre:

Answer questions related to concepts in Chapters 4 and 5 of your text. You will analyze your selected future event against on its strategic focus and will try to predict success based on the three Event Screens.
The assignment involves collecting facts about the company/industry through primary and secondary research and including these facts in your report.

Format:
I. Cover Page and Introduction – set up the purpose of your paper
II. Event description, event type, strategic alignment
III. In reference to the three evaluation screens, (financial, operations and marketing). Will this event be successful?
IV. Conclusion and references and Turnitin Screen Shot.

Written Report Grading Rubric Scoring: 4 [out of 4]
3
2
1
0
Did not do SCORE
Organization, writing, citations. Information is very organized with well- constructed paragraphs/sub-headings; paragraphs are presented in a logical order including introduction, conclusion and APA citations. Information is organized with many well-constructed paragraphs/sub-headings; many paragraphs presented in a logical order. including introduction, conclusion and APA citations Information is organized in places with adequate paragraphs/sub-headings; some paragraphs presented out of order including introduction, conclusion and APA citations Information is unorganized and paragraphs/sub-headings poorly constructed; many paragraphs presented out of order. including introduction, conclusion and APA citations Did not do

___/4
Event Description/type/strategic alignment All information is complete, applying relevant marketing concepts terminology.
Breadth of information covers all areas that should be addressed Most information is complete, applying relevant marketing concepts terminology.
Breadth of information covers most areas that should be addressed
Much information is complete, applying relevant marketing concepts terminology.
Breadth of information covers partial areas that should be addressed Not enough information is complete, applying relevant marketing concepts terminology.
Breadth of information does not cover areas that should be addressed
Did not do ___/8
Three Evaluation Screens All research is on strategy, includes strong research around three screens
Breadth of information covers all areas that should be addressed
insightful application of the class materials and concepts Most research is on strategy, includes much research around three screens
Breadth of information covers most of the areas that should be addressed
reflected solid application of the class materials and concepts Much research is on strategy, includes partial research around three screens
Breadth of information covers only some of the areas that should be addressed
reflected partial application of the class materials and concepts Not enough research is on strategy, minimal research around three screens
Breadth of information covers few to none in some/all of the areas that should be addressed
reflected minor application of the class materials and concepts Did not do ___/12
References, Presentation Professional looking; presentation consistent. Excellent reference list Professional looking; presentation inconsistent. Good Reference list Semi-Professional looking; presentation consistent. Fair Reference list
Unprofessional looking; presentation inconsistent. Poor Reference list Did not do
___/4
Total ___/28