Management

Option #1: International Expansion Strategy
The task for the portfolio is to prepare an international expansion strategy for a local American manufacturer, no matter their industry (clothing, food…).

You are required to:

Pick a real product and a target country.
To prepare your final project you should:

Prepare a broad overview of the target country (Market Intelligence).
Determine key national characteristics that will affect marketing of the product (Business environment analysis).
Analyze market entry options (FDI vs. export vs. joint venture; opportunities for market entry).
Determine entry strategy on entry mode, management structure, marketing and distribution strategies, management of resources, and HR (Market entry strategy analysis).
Formulate your Marketing Mix decisions
Instructions : Your project must incorporate the following elements:

Company Background: Describe the company and the goods and services it provides. (NOTE: The description of the company is submitted during Week 2. This is worth 20 points toward the final Portfolio Project grade.)
Market Intelligence: broad overview of the target country: please include here information about its political, legal, cultural, economic and technological characteristics. Please make sure you provide supporting statistics and indicators for each component of the macroenvironment. (NOTE: The description of the company is submitted during Week 3. This is worth 20 points toward the final Portfolio Project grade.)
Business Environment Analysis: Determine key national characteristics that will affect marketing of the product, SWOT, ethical implications.
Market Entry Analysis: Analyze market entry options.
Market Entry Strategy : entry strategy on entry mode, management structure, marketing mix, management of resources, and HR.
Recommendations : provide your recommended course of action.
Contingency Plan : risks, potential ethical dilemmas, solutions and an exit strategy if the company had to quit the market.
Paper Requirements

Your Portfolio Project should be 10-12 pages long, not including the required title and reference pages, with 5 references