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You are required to develop an investor pitch for a business proposition

Your pitch should include but not limited to addressing the following aspects-

Business Idea (including customer need proposed solution) This should be justified by evidence of opportunity viability
Identification of Value Opportunities and Innovation gaps that your proposition seeks to address

Marketing Plan (including high-level competitive and market analysis, market positioning and marketing activities budget)

Operational Plan (including overall planning, timings, resources needed, IP/legal issues, risk analysis mitigation)

Financial Plan (including minimum 3-year growth and cash-flow projections and break-even analysis. The 2 key aspects that will be assessed in the Financial Plan are: whether students show a good understanding of how the financial plan links to the operational and marketing plan (i.e. numbers are not plucked out of thin air), and what the key assumptions and variables underpinning the FP are, and how they influence the numbers.

The plan should show long-term growth prospects through “scaling” the model and provide a calculation of the business valuation that could be used to attract investors.

Evidence of data-driven and adaptive culture of growth hacking

Competitor analysis- track trends and competitor analytics

Design customer action funnels and calculate per-user LTV/CAC

Portfolio of design elements (e.g. brand logo, product prototype, packaging, or website) which could be used to develop the brand and positioning of your product/service.

Inventory management system-

Evidence of contracts engaged or planning to engage- [this could be with suppliers, strategic partners, markets, and financial platforms]

A clear pre-launch, launch, and post-launch strategy

Clear routes to market

Strategy for Funding* [Optional- depending on the stage of your business proposition]

Exit Strategy- [This could be for investors, the founder, etc]