journal

Criteria for Evaluation (for top score
in each category)
Total Points
Available (25)
Total Points
Available (90)
Industry Overview
Industry overview provides a solid overview to the 2 – 3 key
historical and 2 – 3 future items that can impact the industry
3 10
Key Issue and Content (Issue 1):
PESTLE Industry Issue 1: Writing demonstrates sophisticated
understanding of content through strong analysis of key
issues and problems. The text reveals clear understanding of
the audience’s values. Explaination of WHY this is the most
important issue.
4 1 7
Key Issue and Content (Issue 2):
PESTLE Industry Issue 2: Writing demonstrates sophisticated
understanding of content through strong analysis of key
issues and problems. The text reveals clear understanding of
the audience’s values.
4 1 7
Key Issue and Content (Issue 3):
PESTLE Industry Issue 3: Writing demonstrates sophisticated
understanding of content through strong analysis of key
issues and problems. The text reveals clear understanding of
the audience’s values.
4 1 7
Recommended Priority for
Issue#1
Writing demonstrates thoughtful, creative, and welldeveloped priority for Issue# 1 and the next steps to act on
this recommendation.
3 9
Persuasiveness of Writing
Writer demonstrates that the overall write up and
implications are logical and reflect student’s ability to place
data/evidence and perspectives in proper order to build a
persuasive argument.
4 1 0
Writing Style & Support and
Citations
The writer includes details based on the most relevant and
credible sources, and clearly explains embedded graphs,
charts, and other data. Citations are correct.
3 1 0
Total Score 2 5 9 0
Grammar Writing demonstrates sophisticated language that is clear,
concise, and correct. The tone persuades the audience, has
error-free grammar, and the text is precise and dynamic.
5