Interview questionnaire

Interview questionnaire

This research will study how a marketing strategy for online virtual training can be used to enrich traditional face-to-face training and help fitness clubs retain customers while sustaining the business’s growth. The research involves a short interview. Please feel free to respond to the questions and clarify if you do not understand a question clearly.

1. What marketing strategies do you use to create awareness and attract customers to your fitness club?
2. What is your target audience and what factors guide you in designing a marketing strategy that addresses the particular audience?
3. How have you integrated digital marketing strategies in your business?
4. What advantages do you suppose in combining online virtual training and the typical face-to-face training in your fitness club?
5. What disadvantages do you suppose in combining online virtual training and the typical face-to-face training in your fitness club?
6. How are customers responding to the products and/or services you are offering in online virtual fitness training?
7. What factors define your integration of customer needs in your online and offline fitness training? And how are they fitted in influencers used in the digital marketing strategy?

Please also help to fine-tune the writing of the transcripts.

2)         Based on the results to write a discussion for the analysis – 3600 words

Give interpretations: What the results mean?

Explore implications: What the results matter?

Limitations of the results: What we cannot tell by the results?

3)         Conclusion: 1200 words

To wrap up all the works for the research proposal, literature review, methodology, results, discussion.

4)         Abstract: 300 words

A short summary to state the topic and aims of the research, methods used, summarize the results and stating the conclusions

• Others: Please give references and 4-5 diagrams for this new order.

Reference style: Harvard

Thanks!