Innovation and Change
Paper details:
MBA, a critical essay of 6000 words (100%) which integrates theory and practice on ‘Leading Innovation and Change’. The paper is due in 2 parts. 1st part is only 2000 words and is due by February 4th. Then we have to wait 1 to 2 weeks for the professor’s feedback. After feedback, the final paper, which in total should be 6000 words, is due around Feb 27. The assignment must include a clear structure with an abstract, a list of references and, where appropriate, appendices and diagrams. You must make appropriate use of journal articles and texts. References should follow the Harvard system. The assignment should contain: 1. A critical review of theories of innovation and change, including the leadership of innovation and change (50% of the available marks). 2. An evaluation of a successful and less successful innovation / change of which you have personal experience, related to relevant theory (30% of the available marks). 3. A reflection on, and assessment of, your own performance as a leader of innovation and change (20% of the available marks). Note the mark allocations to each part of the assignment. To preserve confidentiality, please anonymise the organisation or organisations you discuss in the assignment, eg by calling them Company X, or Governmental Organisation Y, or International Organisation Z. Similarly, where you write about private individuals, call them manager A, or leader B. We have to use 1 good innovation example from our own experience and 1 not so successful example in the 2nd part of our paper (read the brief on page 2 above). Please use Social Media Innovation as ‘self examination’/experience where we had success. We can say that I am a women’s independent designer fashion brand that introduced the use of directly selling on Instagram when Instagram started that feature on their platform. We had a successful transition and increased sales bringing this innovative sales feature, targeting directly our Instagram followers. Perhaps for unsuccessful innovation, we can use outsourcing our social media marketing to a small start up company that proved time wasted and no progress. And that we ended up hiring an inhouse expert to better manage our social media marketing. Something in those lines but with supported theories from our literature review and references listed on this document. We should make use of new innovation theories comparing and contrasting them to ones mentioned by the university on this document. Arguments should be strong and supported with excellent references pleasagne. (please see attached document)SHOW MORE
