Identification of a company or business to be evaluated in the Marketing Plan (Proposal)
1) PROPOSAL: A maximum of 34 points will be awarded to a )
the proposal that meets the following conditions:
a) Include a cover page with the name and brief descriiption of the company. The descriiption should include products and markets, as well as locations if more than one.
b) Offer an outline of the issues to be addressed in the Plan as suggested in the Marketing Framework shown in Table A17.4 of the textbook. Add a section on Spending time and money. Just copying the framework will not do it. You need to identify the specific components you will address for the chosen company. Remember that by offering to address a specific issue in the proposal, you are promising to actually study the issue and include it in the Report.
c) Use a proper writing style: emphasize organization, conciseness, and clarity of expression. Be aware of your writing correctness: avoid mistakes in grammar, punctuation, spelling, hyphenations, foreign terms, symbols, abbreviations, etc.
The following pdf describes the Marketing Executive Plan. It consists of 3 parts:
First, Proposal.
Second, Report.
Thrid, Presentation.
In the pdf file, you will find the guidelines for the whole Marketing Plan but I only want you to focus on the Proposal part of the Marketing Executive Plan. I attached the instructions. I would like to choose the company SKECHERS for this project.
If you have any questions please feel free to send me a message.
Thank you.
