How does marketing impact the consumption of water, and how has this impact changed since the mid-20th century?

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• In parallel, Hydro Flask, Thermos, Nalgene, Yeti, and other brands that manufacture
  reusable bottles seek to get consumers to avoid those offerings and instead embrace the
  idea of water from a tap or fountain. They highlight the distinctive potential associated
  with carrying one of their bottles, and they strongly emphasize the inherent sustainability
  of their offering, compared with single-use plastics. Another competitive offering is linked
  to water refill stations that increasingly appear in public spaces, such as schools and hotels.
  At these stations, people with their bottles in hand can get a refill of filtered, cold water;
  those who forgot their favorite bottle can grab a simple, $3 refillable bottle to meet their
  immediate need.49
  So when you take a sip because you are thirsty, what precisely has driven you as a
  consumer to make the decision? Consider the case questions and the lessons you’ve
  learned in this first chapter to derive your answer.
  Questions
  1. How does marketing impact the consumption of water, and how has this impact
  changed since the mid-20th century?
  2. Describe three distinct target markets for drinking water. How does marketing
  create value for each of these segments using the four Ps; product price, place, and
  promotion?
  3. How has changing societal values impacted the ways in which water is purchased
  and consumed?
  4. How has the manner in which you consume water changed in the last five years?