global branding starbucks positive and negative aspects in the United States

a literature review, which is a fully literature-based paper and explores a business issue/problem/question that has recently been covered in the media, or is a currently controversial issue for companies, e.g. a currency’s devaluation, the unusual launch of a particular product, a recently emerging HR practice, the rising popularity of a tourist destination, etc. Length
The length of the Project should be 6,000 +/- 10% words (excluding Table of Contents, References, and any Appendices). The assessment of a Project that is longer or shorter than prescribed will be subject to individual consideration.
Title page
The title page should have the title in block capitals at top centre, followed by the name of the writer and the words. The margins should be set at 2.5 cm at the top, bottom, and right, and cc. 4 cm on the left to allow for binding. 1.5 line spacing should be used (except for long quotations where single spacing is to be used). The recommended font type is Calibri in size 11, except for charts, tables, etc. where a smaller size may be appropriate.
The title page should be followed by the Table of Contents. The contents page should show page numbers for the chapters and the sections, together with a list of appendices.
The pages should be numbered consecutively, including any blank pages, in the top right-hand corner. Traditionally, the title page and the Table of Contents are also numbered but the page numbers are not shown. This means that the first real page of the AWP is page 3 or 4, depending on the length of the Table of Contents.
Each chapter must be started on a new page, and the chapter number (in Arabic numerals) and title clearly indicated. To enable readers to follow the direction of exposition/argument, chapters are usually separated into sections, and sections may be further broken down into sub-sections. The (sub-)sections should be written continuously (not starting them on a new page).
The References section is not a chapter of the paper, therefore it should not be numbered. For details of referencing, quoting and compiling the References List, see the document on Harvard Style of Referencing. Language and style
The AWP is a piece of academic writing (i.e. not a variety of a business report), therefore it must not be “glossy”: pictures scanned or downloaded from the Internet must only be included if they are appropriately referred to in the text; in other words, if they are functional, rather than serve an aesthetic purpose.
The names of people/organisations/places etc. are to be spelt consistently and correctly throughout the paper. Standard British or American form of spelling can be used, however, the Project must be consistent in this respect. Spelling and grammatical errors tend to create a rather negative perception of the paper, therefore the text should be at least double-checked for spelling and other mistakes.
Confidentiality
All Academic Writing Project submissions are treated as confidential and will only be seen by those involved in the assessment process. RECOMMENDED STRUCTURE OF THE ACADEMIC WRITING PROJECT
LITERATURE REVIEW
1. Introduction (approx. 600 words)
2. Main debate1
a. Support1
b. Counter-argument1
3. Main debate2…
a. Support2…
b. Counter-argument2…
4. Conclusion (approx. 600 words)
References