Global Brand Strategy

Section A

Pick a local brand (from your city, region, or country) that has been very successful competing against bigger global brands in its product category
Explore and determine if the local brand you picked has a well-defined and executed brand strategy?
What are the elements of the local brand strategy that enabled it to achieve this success?
This should be between 700 and 750 words. Use at least three sources, APA formatting

Section B

Magadia, R., Hanno, M., Kadoo, A., Akinsaya, D., & Carlson, A. (January, 2019). A Real-Time Case Analysis. ResearchGate, Retrieved from https://www.researchgate.net/publication/330324062_A_Real-Time_Case_Analysis

Read the article: “A Real-Time Case Analysis” using the link above and then perform a case analysis that covers the following questions:
In your own words, what is Volkswagen’s Strategy in 2018 that was originally announced in 2008?
What do you believe were the most important key elements of Volkswagen’s Strategy 2018? Where did they fail?
In order to execute Strategy 2025 (which supersedes Strategy 2018) in response to an emissions scandal, do you believe what was suggested in the article is the best approach? Supported by credible resources, discuss why it is the best approach or propose a better approach.
Discuss whether the overarching vision driving Volkswagen’s Strategy 2025 is clear and whether the approaches they are taking will help them achieve it. Why or why not?
Are the initiatives designed to transform certain areas of Volkswagen’s core business achievable that are outlined in their strategy 2025? Why or why not?
Paper should follow the criteria below;
Identify both the key issues and the underlying issues and connect them to the business principles which apply to this situation.
Discuss the facts which affect these issues.
Discuss your tentative solution to the problem and how you would implement your solution.
Discuss follow-up and contingency plans. How will the organization know that your proposed solution is working? What should they do if it does not work?
This paper should be a 3-paged case analysis using APA style and at least four sources

Section C

A well-defined brand strategy is significant for firms with expansion goals. Also, a strong brand could be a powerful tool for a competitive edge to large or small companies.
With this in mind, list four benefits of a strong brand to business organizations.
We live in an ever-increasing globalized society. Reflect on the challenge of global branding.
What are the benefits of globalizing a brand?
What are the unique challenges to this type of branding and in your opinion, which areas of the world pose the bigger challenges and why?
This should be 3 paged using at least three sources

References you can use

1. The University of Minnesota. (2010). Principles of marketing. Licensed under Creative Commons Attribution-NonCommercial-ShareAlike 4.0.
Chapter 6.4 Branding, Labeling, and Packaging. eMarketing: The essential guide to marketing in a digital world
Stokes, R. (2013). eMarketing: The essential guide to marketing in a digital world 5TH Edition [E-reader Version].
Chapter 2.5 Understanding marketing strategy
Chapter 2.7 Crafting a digital marketing strategy.
2. Alden, D. L., Steenkamp, J.-B. E. M., & Batra, R. (1999). Brand Positioning Through Advertising in Asia, North America, and Europe: The Role of Global Consumer Culture. Journal of Marketing, 63(1), 75. doi: 10.2307/1252002
3. Evans, P. (July 30, 2015). Thirsty for Growth, Liquor Giant Taps African Market. Wall Street Journal. Retrieved from: https://www.parkstreet.com/thirsty-for-growth-liquor-giant-taps-african-market/.
4. Magadia, R., Hanno, M., Kadoo, A., Akinsaya, D., & Carlson, A. (January, 2019). A Real-Time Case Analysis. ResearchGate, Retrieved from https://www.researchgate.net/publication/330324062_A_Real-Time_Case_Analysis
5. Schuiling, I., & Kapferer, J.-N. (2004). Executive Insights: Real Differences between Local and International Brands: Strategic Implications for International Marketers. Journal of International Marketing, 12(4), 97–112. doi: 10.1509/jimk.12.4.97.53217