Finance
Strengths/Opportunities (SO)
They are in a strong position to raise finance to exploit the opportunity with Tablets ltd.
They have a very effective capable family business and this new opportunity gives them a springboard to develop and secure into the future.
Their world class reputation will support them into this new phase of the business development.
There may be a benefit to customers in the north of England gaining exposure in the Heathrow market.
Strengths/Threats (ST)
Resources can be ploughed into technology.
Loyalty from customers can be nurtured to sustain the business through uncertain economic times.
Marketing their worldwide strong reputation can help to offset global threats.
Customer relationships will help to offset undesirable changes which may impact negatively on the business.
Weaknesses/Opportunities (WO)
Developing Spilsbury’s North and South can be used as a catalyst and facilitator for forming a succession plan.
Developing Spilsbury’s North and South can be used as a catalyst and facilitator to develop and encourage education programmes.
Staff retention and professional/technical training policies can be implemented.
Weaknesses/Threats (WT)
Formalising the family arrangements and management structure is urgent.
The uncertainty between Covid and Brexit forces the question, is it prudent to incur sizeable debt responsibilities for the business at this point?
