Exploring Graphic Communication in football over the last three decades
Introduction 500 words. Speak about design in general?
Chapter 1 (2333 words max) Attached in additional materials section is a chapter I have semi completed along side references, I’d like this included in my dissertation but improved if possible and added too. Look at how materials have changed in regard to football shirts?
Second chapter (2333 words max) about branding in football for example; the good, the bad and controversial. good examples; Arsenals modern logo compared to old, English football league rebrand (EFL) , the premier league rebrand, sky sports rebrand and Wolverhampton Wanderers FC. Bad examples would be Leeds United moving away from a traditional approach. Controversial example would be Cardiff City changing the colours from blue to red even though Cardiff’s nick name was ‘Bluebirds.
Chapter three (2333 words max) explore the use of typography in football. Good reference book : Inside ‘Football Type’ – A Book Celebrating the Typography of Football.
Conclusion 500 words
Extra points – Correct & consistent Harvard referencing. Key points are supported with referenced sources; issues pivotal to debate are clearly referenced; ideas, information, interpretations of objects/events/motivations taken from the work of others & used to support the author’s own debate are clearly acknowledged through referencing
