Evaluating market research tools

Description of core industry and assessment of current opportunity for global trade.
Country recommendation based on GlobalTrade research, supported by findings.
Second country recommendation based on Market Research Database research, supported by findings.
Endorsement of one of the two websites for marketing research and rationale, including fact-checking standards and data currency.
Description of primary obstacle to entry and rationale.
Write a 5–7 page paper in which you do the following:

Provide a one-paragraph description of the core industry associated with the organization used in your Week 4 Risk Comparison assignment and include an assessment of the opportunity this industry currently offers for global trade.
From your research on the GlobalTrade site, recommend at least one country that would provide market potential for this industry as well as your company culture.
Support your answer by providing your findings as they relate to key factors that would support this industry (consumer needs, economies of scale, adoption rate of culture, brand awareness, market stability, political stability, infrastructure, or logistical considerations).
Using your research from the Market Research Database, recommend a different country that would provide market potential for the industry and your company culture.
Support your answer with your findings as they relate to key factors that would support this industry (consumer needs, economies of scale, adoption rate of culture, brand awareness, market stability, political stability, infrastructure, or logistical considerations).
Determine which of the two sites provides better marketing research information for developing an effective global strategic growth plan for your company and related industry.
Discuss the reliable standards available to fact-check the accuracy and timeliness of the data provided by international trade sites.
Describe the primary barrier to entry that may affect the success of your company’s international expansion.
Provide a rationale for your response.
Use at least six quality references. Note: Wikipedia and other websites do not qualify as academic resources.

This course requires the use of Strayer Writing Standards. For assistance and information, please refer to the Strayer Writing Standards link in the left-hand menu of your course. Check with your professor for any additional instructions.

The specific course learning outcome associated with this assignment is:

Evaluate key factors for market potential in an industry when considering expanding industry globally.