discussion of marketing strategy
In terms of marketing strategy, Analyze the evolution of the Super Bowl as a total event. Go beyond the game itself, look at the 2 weeks building up, the advertisements, entertainment etc. consider the entire event. Include a discussion of marketing strategy
Case analysis 4 is somewhat different than the first 3 in that it will not follow the case study format and is dependent on your insights and on your demonstration of marketing strategy.
the Super Bowl has grown from a championship game which they had to give away tickets to and sold only an estimated 30,000 tickets at $12 to day’s premier event. In terms of the old hippies a “happening”.
history of the super bowl is readily available and I encourage you to do your research. I will give some basics as we proceed
The 1st Super Bowl was actually the 3rd when the Jets upset the Colts. The first 2, won by the Packers, were the NFL/AFL championship game as the leagues were independent. By 1970 the leagues merged and the NFL became the NFC and the AFL the AFC. Also the Browns, Colts, and Steelers became AFC teams.
The teams participating certainly matter to the fans of the teams, but as far as the event itself do they matter?
Also think about the role of legal gambling in creating and supporting the event, there are more than 200 proposition bets which can be made, including who wins the coin flip.
Also the advertising…many people, including myself watch for the, the ads
Did you attend a super bowl party or watch the game? if so or if not think about why
the key to success on this case is to relate to marketing strategy (review “intro to Marketing”)
Also consider the time of year the game is played
