Design and Tone

Comprehension Check #2: Design and Tone
25 points

Clients expect web designers to create rich content that is visually appealing. Effective web designers use the Principles of Design and Elements of Design to ensure sites are aesthetically pleasing and optimize the user experience. This assignment asks you to evaluate whether or not a website upholds the principles and elements effectively.

Follow these steps to complete the tables on the next page:
Visit the The Marketing Co website: https://www.marketingcompany.com/index.html#home.

Click on each tab in the primary navigation and take time to review each page.

Overall, evaluate whether or not the site effectively implements techniques to uphold each of the Principles of Design. Explain your rationale in the table below. Questions to consider for your rationale:
Is this principle present?
If so, what elements are used to achieve this principle?
Is it effective, or could it be more visually appealing?
If the principle is not present, what could be done to fix this issue?
(It’s important to note – some principles are present on this site and others could be used more effectively. This is a good site, but definitely has room for improvement.)

Next, evaluate the use of line, typography, and color on the site. Describe if the site uses these elements properly or not by completing the ‘Elements of Design’ table below. ALSO – provide one recommendation for how the site could better use each of these elements to better uphold the Principles of Design.

Last item – answer the Design & Tone prompt below the tables.

Use specific examples from your readings and videos to support your rationales with special consideration given to these module videos:
Principles of Design
https://umsystem.hosted.panopto.com/Panopto/Pages/Viewer.aspx?id=3441ad09-1ae1-44b2-aa0b-abde014ff5a2
Elements of Design
https://umsystem.hosted.panopto.com/Panopto/Pages/Viewer.aspx?id=d0529e9e-9357-40d1-8f1e-abdf000b2af6
Online Voice & Tone
https://umsystem.hosted.panopto.com/Panopto/Pages/Viewer.aspx?id=b81e01f2-0eb6-4533-b952-abdf00137ea8

Principles of Design
Evaluation Rationale
Balance
[type directly in the table)

Contrast

Emphasis

Movement

Repetition

Proportion

Unity

Elements of Design
Evaluation Rationale Recommendation
Line

Typography

Color

Voice and Tone
When thinking about the content and purpose of your personal site, what voice and tone(s) would you like present? Describe the voice you hope readers gain from viewing your site. Also, describe the tone(s) you will use to dictate word choice and design.
[type here]

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