Module 2 – Background
Decision-Making Biases and Pitfalls
Bolland, E., & Fletcher, F. (Eds.). (2012). Chapter 2: Optimizing decision making and
avoiding pitfalls. Solutions: Business Problem Solving. Abingdon, GBR: Ashgate
Publishing Ltd., pp. 19-25 [Ebrary. Note: you only need to read the first seven pages
in this chapter. The rest of the chapter will be covered in Module 3]
Kourdi, J. (2003). Chapter 3: Pitfalls. Business Strategy: A Guide to Effective
Decision Making. Princeton, NJ, USA: Bloomberg Press. [Ebrary]
Hammond, J. S., Keeney, R. L., & Raiffa, H. (1998). The hidden traps in decision-
making. Harvard Business Review, 76(5), 47-58. [Business Source Complete]
When you are done reading the above chapters and articles, review and test your
knowledge with the following interactive tutorial which includes a quiz on decision-
Improving creativity in decision making. (2014). Pearson Learning Solutions, New
Trevis Certo, S., Connelly, B. L., & Tihanyi, L. (2008). Managers and their not-so
rational decisions. Business Horizons, 51(2), 113-119.
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