Critically evaluate the traditional, generic marketing approach for tourism

Critically evaluate the traditional, generic marketing approach for tourism. Choose three contemporary geographical theoretical approaches to tourism and critically discuss their applicability by using examples of marketing initiatives in tourism organisations.
Content/Discussion:
The report should cover at least the following areas:
• Critical evaluation of traditional, generic marketing approach;
• Critical discussion of the chosen contemporary geographical theoretical approaches to tourism;
• Explanation of marketing initiatives identified;
• Critical discussion of relevance of the chosen approaches in tourism marketing practice;
• Conclusion and recommendation based on your evaluation.

The report should demonstrate an appropriate depth of knowledge and understanding of relevant concepts, issues and trends; employ relevant data; possess clarity and quality of expression and explanation; develop a coherent line of argument, an ability to address the set topic; be accurate; reflect critical awareness; contain citations of appropriate literature; compare and contrast material effectively; employ a balanced use of evidence and relevant supporting statements. The work should avoid rambling, vague and unsupported statements.
Layout and standard of presentation: The essay must be typed or word-processed using Times New Roman and contain, be 1.5 line spaced; texts are to be justified to the left and the right; have numbered pages; use a logical format; and be well presented, carefully edited and checked for spelling. The list of references should appear single spaced on a separate page. Place all references in one list in alphabetical order by author surname and do not use bullet points. (*There is 10% allowance. No credit is awarded to portions of work that exceed specified word limit. The word count includes main text but does not include the title, acknowledgements, contents page, tables, diagrams, reference lists or appendices.)
Standard of English: Proper grammar, spelling and punctuation should be employed. Work should be clearly written in report style (see Writing and Learning Centre resources in Minerva for help). Write from the third person perspective (avoid first and second person i.e. I, me, we, our, you) and employ a varied and appropriate vocabulary (avoid slang and informal expressions such as “it’s”, repetition and contractions).