Corporate Social Responsibility – Theory to Practice. CSR as a Brand or a contribution to the society.

Survey questionnaire
Corporate Social Responsibility from Theory to Practice, a Distinguish
between CSR as a Brand Image or a Contribution to Society.
1-Are you aware of the Corporate Social Responsibility concept?
❏ Yes
❏ No
2-Is the word “ Fair Trade “ familiar to you ?
❏ Yes
❏ No
3- Do you think brands with effective CSR activities are more prone to provide you with higher
quality of product or services?
❏ Yes
❏ No
❏ Maybe
4-Are you aware of your favorite retail brand history of operation for the past few years?
❏ Yes
❏ No
5-Would a brand with poor CSR history influence your purchasing?
❏ Yes
❏ No
Age : Annual Income :
Education : Place :
6-On what basis you chose your favorite brand?
❏ Competitive prices
❏ Product quality
❏ Brand name
7- What type of CSR activities according to you is most effective?
❏ Educational support
❏ support to refugees
❏ support to the homeless and poor individuals
8-If you are made aware that your favorite brand has poor CSR and reputation, would this
information change your attitude towards the brand?
❏ I will have same attitude
❏ I change my attitude
❏ I am not sure
10- In your view, what makes a business accountable?
❏ Following regulatory requirements
❏ Offering goods of high quality
❏ Being active in campaigns for society
❏ Treating staff with respect
❏ Employing disabled people
9-Would you consider paying extra for a product provided, that the retailer guarantees
good work conditions and fair wages to factory workers?
❏ I would pay extra
❏ Retailer should reduce their profit
11- What are the most important reasons for companies to get involved in CSR activities in your
opinion?
❏ To improve image of a company
❏ To help society and environment
❏ To attract customers’ attention
❏ To increase income
12- What are the most common CSR activities of companies you have been exposed to
❏ Charitable Event
❏ Volunteering in the community
❏ Environmental awareness activities
❏ Sponsoring education, community and social development program
❏ Labour recruit related system benefit
13-Select one of the following factors that you consider to be most Important for making a
purchase decision?
❏ Price of product
❏ Retailer reputation
❏ CSR reputation
❏ Quality of product
14-Do you think all brands have a CSR committee on board
❏ Yes
❏ No
15-Is there transparent and effective monitoring mechanisms
❏ No
❏ Poor mechanism
❏ Acceptable mechanism
❏ Strong mechanism
16-How much attention do you pay as an employee to a corporation’s CSR policy?
❏ To me, it’s not necessary
❏ For me, it is an advantage if the organization carries out CSR activities
❏ I will work to choose the organisation in particular that support CSR activities for
business ethics
On a Scale from 1 to 10 ( 1 – Low / 10 – High )
17- How important is for you that companies operate on a socially responsible way
1 2 3 4 5 6 7 8 9 10
18- How important is creating marketing campaigns that are ethical and contribute to social and
environmental sustainability.
1 2 3 4 5 6 7 8 9 10
19- How important is working with manufacturers that value diversity and good working
conditions.
1 2 3 4 5 6 7 8 9 10
20- How important is pay equity (Making sure the employees are paid effectively for work
allocated and delivered )?
1 2 3 4 5 6 7 8 9 10
21- Competitive price is the main factor when purchasing clothing products?
❏ Strongly agree
❏ Agree
❏ Disagree
❏ Strongly disagree
22- Is Product quality more important than price when deciding on buying products?
❏ Strongly agree
❏ Agree
❏ Disagree
❏ Strongly disagree
23- Will you buy from the same brand despite high prices and average quality ?
❏ Yes I will
❏ No I don’t
❏ I will reconsider buying
24- You chose to buy products from brands that have good reputations and greater value to their
community.
❏ Strongly agree
❏ Agree
❏ Disagree
❏ Strongly disagree
25- Any social problems you pay greater attention to with regard to charitable contributions from
the firms.
❏ Yes I do
❏ I don’t
❏ I check before doing
❏ I don’t contribute
Interview questions
1. How do you as the manager of the company, perceive Corporate social Responsibility?
2. What according to you, are some of the major benefits of opting for CSR activities for your
organization?
3. What according to you is the impact of the CSR policies on the society?
4. What are some of the key influential CSR policies and activities that have proven to be highly
beneficial both for the society and well as for the organization?
5. What as per you, are some of the major challenges faced by your company while adopting and
implementing an ethical CSR approach?
6. On implementing CSR policies there is clarity on Laws and tax regulations?
7. Do local communities actively participate in the CSR activities?
8. Does a third party audit on the CSR policies improve the implementation methods?
9. Monitoring CSR activities and liaising with NGOs does it really deliver the desired
outcomes?
10. Does the CSR committee monitor and evaluate the CSR policies periodically?