consumer to choose Toyota Mirai
your creative analysis of the basic consumer issues involved in the marketing topic you are addressing. Here is your opportunity to apply many of the concepts, models, and theories we discuss during the semester (e.g., knowledge and involvement, memory, attention and comprehension processes, affect, attitude formation, problem solving, behavioral changes, cultural and social influences, etc.). What are your suggestions for using these concepts to help marketers to study, understand, and explain the basic consumer behavior issues for the topic you identified? For example, if your topic is examining teenagers and e-cigarettes, and your marketing objective is to reduce teenage vaping, then you should examine e.g., what role knowledge and involvement play in teenagers’ decision to vape; what are their attention and comprehension likely to be like when processing anti-vaping information; how are teenagers’ attitudes towards vaping constructed; how do teenagers make the decision to vape; what roles do cultural and social influences play in teenagers’ decision to vape or not to vape, etc. Feel free to consult outside sources (e.g., online academic or business articles), but be sure to cite and reference these properly to avoid plagiarism.
