Chocolates uses the Prestige or Premium Pricing strategy

Part A – Price
Haigh's Chocolates uses the Prestige or Premium Pricing strategy.  Do you think this
strategy is effective for Haigh's Chocolates. Discuss.
Use the structure of DEFINE, EXPLAIN and EXAMPLE in your answer approx 250 words
Part B – Product Distribution
Marketing Strategies: Product Distribution or Place. A business can decide to cover the
market in one of three different ways, Intensive, Selective or Exclusive. Describe the way
Haigh's covers the distribution of its product. Do you think think this is a good strategy for
Haigh's Chocolates?
Answer in  essay format. Use the structure of DEFINE, EXPLAIN and EXAMPLE in your
answer approx 300 words.

Week 7
Extension Question 3, p. 237 of the text book.
Use Haigh's Chocolates as your example for answering this question.
DEFINE, EXPLAIN and give and EXAMPLE for the three elements of the extended
marketing mix in your answer approx 750 words.
You may use pictures to help illustrate your answers and show examples.

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