Case Study – Cirque Du Soleil
Paper details:
Cirque due Soleil was established in the early 1980’s. Since its formation, Cirque has delighted audiences of many ages performing shows around the world. While Cirque is best known for its performances, music, acrobatic acts, and its ability to bring a grown man to tears – behind the curtain is a team of dedicated employees working tirelessly to ensure the wonder and magic never run out. Read the case study “Cirque du Soleil” by Thomas J. Delong and Vineeta Vijayaraghavan provided in the Files folder in Canvas and answer the questions below. Your case study responses should be submitted via Canvas no later than June 27, 2021, 11:59 p.m. EST. Please provide your responses in a Microsoft Word document, Arial 12 pt. font, double-spaced. Cite any sources you use in APA standard format. Case Study Questions 1. Provide a brief history about Cirque du Soleil and the services they provide. (5 pts) 2. Does Cirque du Soleil provide core services or pure services? Explain your answer. (10 pts) 3. Evaluate and explain Cirque du Soleil’s efficiency, effectiveness, and value in your own words. (10 pts) 4. Does Cirque du Soleil, as compared to this article, have a sustainable business strategy? Why or why not? (10 pts) 5. What are the risks associated with Cirque’s business strategy in this article? (10 pts) 6. Would Cirque benefit more from utilizing strategic or tactical forecasts? (5 pts) 6a. Based on your response to question 6, provide a forecast based on one of the 4 qualitative techniques described in Chapter 3 of our textbook. (5 pts) 7. What is Crique’s audience capacity per show in North America? (5 pts) 8. Why did the strategy of decentralizing three differently located headquarters and profit centers ultimately fail for Cirque? (10 pts) 9. Describe the 5 features (supporting facility, facilitating goods, information, explicit services, and implicit services) that make up Cirque’s service. (10 pts) 10. Design a high-level service blueprint for a Cirque performance. Be sure to indicate which events are above or belagnow the line of visability. (20 pts)
