Can It Develop a Strategy to Connect with Consumers

Notes on GAP Inc.: Can It Develop a Strategy to Connect with Consumers

Assignment Details

As the new partner of Price Waterhouse Coopers (PwC) consultancy, you have been appointed by PwC Board to provide consultancy support for GAP Inc. You are asked to analyse GAP Inc.’s declining performance and suggest new strategies to GAP BOD to improve its positioning. You are asked to write a strategic report and make a (group) presentation on apparel industry in particular Clothing Retail Stores segment and GAP Inc.’s positioning within that industry

Your report should include the prioritisation & justification of the key strategic issues confronting GAP Company and its portfolio of brands and the justification of the recommendations to address such issues.

The report should be supported by your analysis of the industry and the company by using various TTCs of strategy. The following TTCs indicating the strategic issues and strategic choices should be attached as appendices to your report.

MBV

5 Forces Analysis
EV Forces Analysis
Individual Competitor Analysis
Market Segmentation Analysis
Key Success Factors Analysis (KSFs)

RBV

Current Strategy/ Performance Analysis
RIAS Analysis
Financial Ratio Analysis by using exhibits 1, 2,3,4
Strategic Flexibility Analysis

OBV

Historical Analysis

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Answering the following questions on the related TTCs could help you to identify strategic issues/ recommendations:

Company Current Strategy & Operation Performance Analysis

For identifying strategic issues related to current company strategy analysis, answer the following questions

How well is the current business (competitive) strategy working? – consider the results of your financial analysis below
What is Gap Inc.’s current business strategy?
What are the strengths & limitations of this strategy?
Is there any evidence that the company is addressing the limitations of its current business strategy?
“Declining sales “is an indication of symptoms rather than causes (i.e.; key strategic issues). What are the causes of declining sales for Gap Inc.? What key TTCs can you use to detect the reasons for declining sales? What strategic choices are there to remedy the problem?

For identifying recommendations related to current company strategy analysis, answer the following questions

Considering the outcome of your analyses above, should the company need to modify/ change its business strategy? If so how & what other business strategies to consider?

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