Business Intelligence

You have to discuss any 3 mini-cases in 2 hours. You are welcome to answer more, but only three of the best
answers will be graded. The Bonus question is not mandatory, but it will help your instructor to better evaluate
your Course knowledge and increase your grade.
Table 1. Mini-Cases
1. Business Intelligence (10)
Mr. Sam Johnson is a lawyer. Since his family loves pets, he is interested to start a new family business in
this field. They have an idea that it’s very important to integrate all possible information resources about
pets, veterinary clinics availability and service, food, shelters, dog show and food industry, their ads in order
to identify and predict the food market, veterinary clinic equipment and medications tendencies. From this
prospective, it’s very interesting to create a decision support system which will help to predict the best
strategies for dog food company in the balance of coupons, ads, and discounts in order to increase their
sales. This information can be updated monthly and be sold to business partners. Sam heard that it can be
done by the help of Business Intelligence (BI) technologies, and he needs some professional advice how to
start with.
1. Identify the advantages of using BI to support managerial decision making in Sam’s field.
2. Explain the importance of data analytics and data visualization.
3. Why would a business be data rich, but information poor?
4. How could a business use data visualization to identify new trends? Provide examples.
5. Why would you need to use multidimensional analysis?
6. What methods and information technologies you can recommend to him to start with? Be
specific.
2. eCommerce (10)
Mr. Rob Wilson is a head of Sharp-Eye Solution Consulting Company. He is planning to meet with Mr. Tim
Comport, Practice Director of HQ Cleaner Services, to discuss how their organizations may get maximum
benefit from the new project in ERP System implementation.
You’ve been asked to consult Mr. Wilson before this visit and to answer some of his questions, such as:
1. What is the real difference between ebusiness and ecommerce?
2. What are the key strategies when implementing an ERP system?
3. How to determine whether an ERP solution is right for you or not?
4. What are the components in a core ERP system?
5. How to navigate the balancing act between what to have inside, what to develop yourself,
and what to get from outside the organization
6. How to get maximum value out of an ERP system and to make your ERP system “the single source of
truth”
3. Knowledge Management (10)
Ms. Leslie Krause works in parcel delivery service (such as Purolator and others) all her life. She is very
excited about Artificial Intelligence (AI) technologies, and her son Frank, who is a student of
Stanford University, told her a lot about them and about many new opportunities for business
they can cause. Leslie is thinking how to implement these new technologies into her everyday
duties and probably start a new business with her son. She has some money and thinking about