Business Ethics and Social Responsibility

is required to develop a comprehensive
report  about the practices of ethics and social responsibility in the following business case study:

( “In 2016, Elon Musk Space X and Tesla CEO founded the neural tech company
called “Neuralink”. In 2019, Musk showed off what he called “the link,” as a fiftycent piece sized disk which compresses information flowing from the brain and
wirelessly transmits the signals. A chip connected to the human brain, capable of
both recording and stimulating the brain activity. Musk has said that Neuralink will broadcast a live demo of a “working device”. in the future, Neuralink allows us to
record and download human memories on computer. The technology could also
be used for people with neural conditions and illnesses.
While the Neuralink technology potentially offers everything from human memory
recording to thought control of external devices, there are serious of ethical and
legal consequences for the Neuralink technology. Once this technology reaches
maturity, our way of life would undergo a revolution in areas such as:
 Learners can “go to school” by allowing the interface to direct experiences
and thoughts into consciousness – instead physical feeds.
 A new profession would arise when mind-workers can “lease” their “mind
hour” to institutions with low-cost training.
 Once programs and systems develop to interface with large number of
mind-workers, this would become a new way of recruitment.
 Human resources would demand a premium. Instead of technology
replacing human labour.
 Mind-based communication would become possible, and it would open
doors to new type of communications that reduce conflict and struggle in
workplace.
 Feelings and thoughts would become commodities for exchange and
purchase, leading to new media and entertainment industries (instead of
social media). Increase work-life balance, the standard of living and overall happiness.
Because of artificial intelligence people will have more time to enjoy being
human beings”.
According to the above discussion, the entrepreneur has frequently been vocal
about Musk’s worries that Neuralink technology could one day dominate the
human race.
Q1. Apply basic assumptions of the business ethics theories of
“Utilitarianism”, “Deontology”, and “Social Justice” to judge the ethicality of
Neuralink technology. (30 marks)
Q2. Discuss the ethicality of the Neuralink technology through applying the
ethical decision steps. (40 marks)
Q3. Apply the Corporate Social Responsibility model to suggest ways in
which Neuralink Company can meet its social responsibilities. (30 marks)