Business communications
Entra-/Entrepreneurialism and Creativity [MO3.1, MO3.4, MO3.5, and MO3.6]
Entra-/entrepreneurial and creativity skills are essential for moving an organization forward. Managers must “think outside the box” to foster innovation. This assignment allows you to apply creative skills and enhance an existing organization by altering a process, adding or repositioning a product, or changing a way of interacting with stakeholders.
Compose a report of 1050 to 1200 words that demonstrates your innovative skills. Select a process or product that can be modified or augmented to enhance sales volume, target market, customer satisfaction, or profit. This activity can focus on your place of employment (entrapreneurial) or you may select an organization which is ripe for change (entrepreneurial).
Provide the following three sections within your report:
The current nature of the organization and why creative measures can enhance its activities
The strategic plan for altering the organization, infusing theory and concepts, as well as explaining the tactical mechanics of change
The expected results and timeline in making a difference
Support your position with credible academic sources properly cited in APA format.
