Business Report Style including : Executive summary, Table of
content, list of table/figures; Type 12 font (Gill Sans MT)
1. Introduction, including terms of reference; scope and boundaries of the
analysis; methodology; ( Volvo, In the European automobile industry,
and its competitive strategic positioning)
2. External Analysis of the Automobile Industry in which Volvo operates
taking the following into account:
a. Industry overview, including relevant facts, figures, values, volume, segments, etc.
b. Macro-environment analysis, Pestel Analysis;
c. Industry structure analysis, Porter’s Five Forces
d. Competitor analysis and/or Strategic Groups;
e. Opportunities and Threats, OT of the SWOT (or full SWOT at the end of internal analysis)
f. Implications of macro-environment analysis on industry structure; Key Trends and Key
Drivers of change ( hybrid/ electric with TESLA), critical uncertainties, Critical Success
Factors/Key Success Factors, etc.
3. Internal Analysis of VOLVO taking the following into account: ( annual
a. Brief introduction to the chosen company ( VOLVO) ( sustainable, safe, higher quality,
innovation) and its scope of activities, key facts and figures,
b. Mission/Vision and their “fitness for purpose” in the current business and competitive
c. Any CSR or Business Ethics issues facing the industry and your chosen company;
d. Your chosen company’s resources and capabilities;
e. A Strategic Financial analysis of your chosen company and at least two other direct
competitors using relevant metrics/ratios; (Mercedes and BMW and hybrid )
f. A critical analysis of how well VOLVO has performed financially in comparison to its main
g. An analysis of the competitive strategy (or strategies) that you believe VOLVO is following,
including competitive positioning;
h. Any value proposition that clearly differentiates VOLVO and its chosen
segments from that of its competitors;
i. Any strategic capabilities or distinctive core competencies leading to sustainable
-SW of the SWOT or full SWOT
4. A summary of all analysis undertaken taking into account:
a. Identification of key external and industry specific issues, challenges, opportunities and
b. Identification of key internal, organisation specific issues, challenges, opportunities and
c. Conclusions, plus recommendation to improve business performances.
Use of Appendices,
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