Business Analysis
Deliver a complete and final Bachelor thesis using the material already developed with your team during the last Bachelor thesis trajectory. Follow the instructions from the coursebook (2021-2022 edition). We’ll be looking specifically for a substantial improvement on the critical synthesis (chapter 4, p.57-63 of the coursebook) and empirical research chapters (chapters 5 and 6, p. 66-82 of the coursebook).
Addtional:
Critical Synthesis needs 4 more articles on same topic
need to group articles
perhaps group significant vs non significant or different types of rejection
ignoring vs ….
when you have non significant dig deep why this is the case
google scholar for 4 more articles rejection + consumer
don’t search social rejection
For Results:
Go over qualtrics questionaire/experiment and I will send login details for that. Download the qualtrics results and analyse data in spss and add results plus screenshots of the statistical tests into appendix. You probably know whats best needed and what is wrong but some feedback was
anova was wrong
cronbach alpha for questions on brand awareness
anova , report f test
if data is not normal non parametric test
compare effect sizes to critical synthesis in discussion
I will add qualtrics log in soon but you can start on critical synthesis. Also please just read through everything when done from beginning to end since you are only editing two sections to make sure its cohesive such as the methods, discussion and everythign else
Grading scheme and course book files with extra information attached below.
