bell hospital

Overview: For this first milestone, due in Module Three, you will provide an introduction to the healthcare organization (Bellevue Hospital) that is the basis for
your final healthcare marketing and communication plan. You will describe some of the current services they offer, then select one on which to focus. You will
explain how the organization’s mission, vision, and goals serve its stakeholders, and you will identify its current target market.
Prompt: First, review NYC Health+Hospitals | Bellevue: Our Services and NYC Health+Hospitals | Bellevue: Community Health Needs Assessment. Then, in 2 to 3
pages, address the following critical elements:
I. Introduction: Briefly describe some of the current services the organization provides and then select one on which to focus.
A. What are the mission, vision, and strategic goals of the healthcare organization?
B. What is the current state of the one service you selected to focus on?
C. Who are the stakeholders of the service? Be as specific as possible, based on what you learned about stakeholders from the course material.
D. How does the “one” current service align with the mission statement, vision statement, and goals of the organization?
E. What current target market does this service focus on? Include geographies, demographics, psychographics, and behaviors. You want to be sure to
address each of the four areas.
Refer to the resources from Modules One through Three to support your responses. Be sure to incorporate instructor feedback on this milestone submission
into your final project.
Rubric
Guidelines for Submission: This milestone should be submitted as a Word document, 2 pages in length, double-spaced, using 12-point Times New Roman
font, one-inch margins, and the latest edition of the APA manual for formatting and citations.
Critical Elements Proficient (100%) Needs Improvement (75%) Not Evident (0%) Value
Introduction:
Mission, Vision, and
Goals
Describes the mission, vision,
and strategic goals of the
organization
Describes the mission, vision,
and strategic goals of the
organization in a way that is
incomplete or unclear
Does not describe the mission,
vision, or strategic goals of the
organization
18
Introduction: State
of the Service
Describes the current state of
the service using the marketing
framework
Describes the current state of
the service using the marketing
framework, but response is
unclear or incomplete, or
framework is applied
inaccurately
Does not describe the current
state of the service using the
marketing framework
18
Critical Elements Proficient (100%) Needs Improvement (75%) Not Evident (0%) Value
Introduction:
Stakeholders
Describes the stakeholders of
the organization using the
healthcare marketing
framework
Describes the stakeholders of
the organization using the
healthcare marketing
framework in a manner that is
unclear, incomplete, or
inaccurate
Does not describe the
stakeholders of the organization
using the healthcare marketing
framework
18
Introduction:
Service Aligns With
Organization
Evaluates how the current state
of services align with the
mission statement, vision
statement, and goals of the
organization
Evaluates how the current state
of services align with the
mission statement, vision
statement, and goals of the
organization, but response is
unclear or incomplete
Does not evaluate how the
current state of services align
with the mission statement,
vision statement, and goals of
the organization
18
Introduction: Target
Market
Describes the current target
market this service focuses on,
including geographies,
demographics, psychographics,
and behaviors
Describes the current target
market this service focuses on,
but explanation is incomplete or
unclear
Does not describe the current
target market this service
focuses on
18
Articulation of
Response
Submission has no major errors
related to citations, grammar,
spelling, syntax, or organization
Submission has major errors
related to citations, grammar,
spelling, syntax, or organization
that negatively impact
readability and articulation of
main ideas
Submission has critical errors
related to citations, grammar,
spelling, syntax, or organization
that prevent understanding of
ideas
10
Total 100%