Appendix and a Report to CEO

Paper details:
There are two separate parts which are an appendix and a report to the CEO, which must be included in one document. The appendix consists of 8 sections ( Porter’s Five Forces, General Environment, Innovation and Industry Life Cycle, Strategic Group Map, Financial Analysis, Competitive and Advantage and VIRO, Current and Generic Strategy, Strategic Issue). Please follow the format of the General Environment & 5 Porter Forces document to complete the General Environment & 5 Porter Forces parts.

For the financial analysis part, you should complete the balance sheet, income statement, common size balance sheet, common size income statement, and ratios in the attached EXCEL spreadsheet. After that, you will insert the image of your result into a word document and write your financial analysis based on them. The final result should look like the attached image. You can refer to (Financial Analysis F21 Revised) for more information about ratios.

For the report, the maximum words are 1500, and the rest will go to the appendix (14 page limit). They all need to be single-spaced and 12pt. The appendix part should be completed in POINT-FORM FORMAT. You can use tables if it’s necessary.

All of your writing should be based on the Netflix case. All of the data MUST COME FROM THE CASE ITSELF, the in-text citation from the case use (Case, page number, paragraph)-or from the textbook use (text, page number, paragraph) – see the attached citation requirement image below.

In case that you are lost, you could Google the definition and get ideas from it, but please support your ideas with case facts. Also, please do in-text citation for every case facts you used. The in-text citation from the case use (Case, page number, paragraph)-or from the textbook use (text, page number, paragraph) – see the attached citation requirement image below.

Please send back the final copy of Appendix, the Report to CEO and the completed EXCEL spreadsheet.

Thank you so much for your time!!!

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