An evaluation report

In the table below, it is seen that the honey business is associated with many various fields including clients directly and making contracts with potential distributors. The main costs will be spent for packaging with unique design, comfortable and convenient for people. Also there are salaries for employees, rent and utilities; at the beginning purchasing of the hives, bees and instruments. Further it is essential to hire or be an effective marketologist in order to find channels of demand and successfully integrate with them. The partners will be local beekeepers if there will be collaboration and teamwork with them, the brand may increase a sphere of influence. Supermarkets also will be helpful in people’s awareness of the brand, even if the sales will be low, they still might be used in order to “be in front of eyes” as an advertising effect. Initially, new brands in the market might be rejected, however as marketing tools will be applied and people will try new products with high quality, natural good taste, loyal clients will start word of mouth. The marketing in this case, both traditional and SMM is important, as delivery of the information directly to the customers, this communication will go through marketing. Another thing to stop is availability of the products. For example, royal jelly and bee bread is very expensive to an ordinary middle class person, so it will be considered a premium product, however there are some bee products like multiflower or cotton honey, which are reasonably priced and therefore affordable for the majority.
Figure 1. Business model by Osterwalder and Pigneur (2010)
Main Partners Main Activities Value Propositions Customer Relationships Customer
Segments
Local beekeepers
Supermarkets
Restaurants and Cafes
Exhibition and Festival organizators
Honey manufacture in natural area
Marketing Availability of natural product
Strengthen immunity system
Due to being manufacturer, less cost than competitors at the market
Building loyalty through brand construction Direct sales
Sales through distributors (wholesale contracts) Middle and Upper class
(from 1 year up and including elderlies)
Main Resources Channels
Beekeeping natural products
Brand formation Website
Social Media (Instagram)
Supermarket sales
Cost Structure Revenue Streams
Marketing costs for advertisement
Package
Salaries/ Rent and utilities Sales from honey and other beekeeping products (Pollen, bee bread, bee wax, royal jelly, propolis)
Payment to pollination services (spring-summer period)