Amazon case study
Process (10 points)
· Demonstrate an understanding of the process of business writing
o You want to write at a universal level, meaning that anyone (any profession, at any level) can understand what you are trying to say… anyone
· All sections present and in correct order
· Explanations of purpose section, where requested, are clear
Content (70 points)
· All required content is provided and accurately supported
o EVERY guideline point is addressed
o Copy and paste definitions are correct, at a minimum level
o Facts are substantiated with data or supporting information
o Brief explanations for importance or significance
Conclusion (10 points)
· Recommendation is an exact fit for the purpose cited in the Executive Summary.
· Clear to the reader:
o Problem – what it was and why it was being pursued
o Summary of analysis
o Alternatives (strategies)
o Why the recommended strategy (ies) makes sense
Appearance (10 points)
· Neat and orderly business document
o Formatting
§ Use short paragraphs for general narrative
§ Use bullets/numbers/letters when listing specific related points
· Ratio definition
· SWOT with brief explanations
· Pros and cons
o Does not look like an assignment
· Sections with headings in bold
· Tables are labeled
· Correct grammar
· No spelling errors
