Please continue straight to the:
– In-depth case study and analysis of branding strategies(1200 words):
a. About the company and its brand community strategy
– Brief description about the company profile of Adidas
– Adidas brand community in general. what activities did they already did/do
b. The non-geographical bound VS face to face demand
– Adidas runner club, adidas runner apps, virtual Marathon
c. The power of the internet in spreading positive eWOM and negative eWOM
– Engagement in adidas application reviews
d. The effectiveness of celebrity influence on brand communities.
– All social backgrounds. Beyonce, mohammad salah, little girl
– Impossible nothing campaign.
– Scandal in china
– Kendall Jenner scandal
– Conclusion and recommendations on the branding strategies (300 words)
– short and long term recommendations
*Please use journal with abs 3 and above
*As the previous parts have been made already, please continue straight to the case study and conclusion section as mentioned above.
* before writing please read out the previous section, so that the flow is cohesive
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